Fries and ketchup may still be a classic combination, but Indian consumers are increasingly embracing far more experimental pairings, with chocolate-dipped fries emerging as one of the country’s latest comfort food trends.
According to the latest “Spud Report” released by McCain Foods, nearly four in ten Indians now enjoy eating fries with chocolate, reflecting the country’s growing appetite for unconventional flavour combinations and late-night comfort snacking.
The global study surveyed more than 12,000 respondents across 11 countries, including over 1,000 participants from India.
Indians embracing experimental food habits
The report found that 38 per cent of Indian respondents dip fries into chocolate, almost double the global average. Another 37 per cent said they pair fries with ice cream, while 36 per cent enjoy fries alongside milkshakes.
Experts say sweet-and-salty combinations are becoming increasingly popular among younger consumers, especially Gen Z audiences influenced by social media food trends and viral snack experiments.
The crisp texture of fries combined with creamy desserts creates contrasting flavours that many consumers now actively seek.
Late-night fry cravings on the rise
India also ranked among the world’s biggest late-night fry-consuming countries, with 74 per cent of respondents admitting they eat fries after 10 pm.
The report suggested that fries are no longer viewed only as a fast-food side dish but are increasingly seen as an “anytime snack” associated with comfort, convenience, and emotional indulgence.
Fries becoming part of social culture
The study also revealed the growing social role of fries in India. Around 65 per cent of respondents said they would share fries on a first date, while 44 per cent viewed refusing to share fries as a relationship “red flag”.
According to McCain Foods, fries are increasingly becoming connected with shared experiences, casual conversations, and modern food culture.
The report reflects how Indian consumers are becoming more adventurous with food choices, moving beyond traditional snack habits and embracing experimental flavour experiences.