A comprehensive cancer awareness survey report covering over 10,000 households in Dakshina Kannada was released at the Mangalore Institute of Oncology (MIO), highlighting both encouraging awareness levels and critical gaps in early detection.
Survey reveals strong awareness, low screening
Conducted by Sanjeevini Cancer Seva Trust in association with MIO, the survey included participants from diverse backgrounds such as homemakers, students, professionals, and daily wage workers.
Findings showed that over 90% of respondents are aware that tobacco consumption causes cancer, and many understand the importance of early detection in improving survival rates. A majority also recognise that cancer is non-communicable.
However, despite this awareness, less than 15% reported undergoing regular cancer screening.
Key barriers identified
The survey highlighted major challenges preventing early detection, including fear of diagnosis, high treatment costs, and limited access to healthcare facilities.
Awareness of the HPV vaccine, which can prevent certain cancers, was found to be moderate. Many individuals still seek medical help only after symptoms become severe.
Encouraging trends and future steps
Positive trends included growing awareness of self-examination and healthy lifestyle practices. Experts suggested measures such as subsidised screening programmes, mobile detection clinics, and awareness campaigns to bridge the gap between knowledge and action.
Strengthening communication through doctors, media, and digital platforms was also recommended.
Book release event at MIO
The report titled “A Promising New Path in Cancer Awareness – 10000+ Household Cancer Awareness Survey Report” was formally released on March 21.
The event was presided over by Dr D Suresh Rao, Managing Trustee of Sanjeevini Cancer Seva Trust and Director of MIO. Chief guests included MLC Ivan D’Souza and media entrepreneur Walter Nandalike, along with healthcare experts and community leaders.
A step towards better public health
The report will be submitted to the Karnataka government and health authorities to help shape policies aimed at improving cancer prevention and early detection.
Sanjeevini Cancer Seva Trust reaffirmed its commitment to supporting cancer patients and spreading awareness through initiatives such as Mahiti Kendras across Karnataka.











