Mangalore: Knya, India’s leading medical apparel brand, has expanded its retail network with the launch of its 11th store in the country and second in South India. The new outlet in Mangalore marks another step in the brand’s strategy to grow its presence across major medical and educational hubs.
Focus on South India’s medical ecosystem
The Mangalore store has been designed exclusively for medical professionals, highlighting Knya’s philosophy of combining performance with purpose. The outlet allows doctors, nurses, students and frontline health workers to experience the brand’s quality, comfort and design innovations firsthand.
South India continues to remain one of Knya’s strongest growth markets due to its dense concentration of reputed medical institutions. Within close proximity to the new store are Kasturba Medical College, located just 900 metres away, Kasturba Hospital in Attavar, around 1.2 km away, and Father Muller Medical College, also 1.2 km away.
The brand aims to position itself closer to medical students and professionals through such strategic retail placements.
Brand’s vision and future plans
Abhijeet Kaji, Co-Founder of Knya, said the expansion reflects the company’s mission to serve healthcare professionals nationwide.
“Our mission is to be a part of every healthcare professional’s journey. Opening in Mangalore helps us connect directly with the vibrant medical community here, offering them access to apparel that’s crafted for comfort, function, and pride in their profession,” he said.
Following the launch, Knya plans to further expand across major cities in South India. The brand’s roadmap includes new stores in Tier 2 and Tier 3 locations as well, ensuring that high-quality, purpose-built medical apparel becomes easily accessible to healthcare workers across the country.
Strengthening presence across India
With its growing retail footprint and increasing recognition among the medical fraternity, Knya is positioning itself as a preferred apparel brand for healthcare workers. The new Mangalore outlet is expected to serve thousands of professionals and students from surrounding institutions, reinforcing the brand’s commitment to supportive, functional and stylish workwear.
The brand stated that its expansion in the southern market reflects increasing demand for professional-grade medical apparel, signalling a strong outlook for upcoming launches.