Mangaluru: The Tulu film ‘90 ML’ is witnessing an overwhelming response in theatres and has successfully entered its fourth week of theatrical run, reflecting the growing popularity of regional cinema in coastal Karnataka.
Produced by Dolphy D’Souza under the banner of DD Productions and directed by Ranjit C Bajal, the film has resonated well with audiences across multiple centres. Its continued run in theatres highlights sustained viewer interest and positive word-of-mouth among moviegoers.
Wide release across coastal belt
‘90 ML’ has been released across several towns in the coastal region, including Mangaluru, Udupi, Puttur, Beltangady, Padubidri, Surathkal, Karkala, and Deralakatte, among others. The film has been extensively shot across various locations in Dakshina Kannada district, adding a strong local flavour that has appealed to audiences familiar with the region.
The choice of authentic backdrops and settings has contributed to the film’s relatability, further strengthening its connection with viewers.
Ensemble cast and crew
The film features a well-known ensemble cast from the Tulu film industry, including Vineeth Kumar, Ruhani Shetty, Naveen D Padil, Aravind Bolar, Roshan Shetty, Umesh Mijar, Deepak Rai Panaje, Pushparaj Bollaru, Namita, Shailashree, and Dhrithi.
Ranjit C Bajal has taken charge of the story, screenplay, and direction, ensuring a cohesive narrative that blends humour and entertainment. Dialogues have been penned by Tulasidas Mangeshwar, while cinematography is handled by Arjun MV. The film’s music, composed by Srujan Kumar Tonse, has complemented its tone, and editing by Sachin Ram has contributed to its engaging pace. Design work has been carried out by Acharya Guru.
Comedy and entertainment strike a chord
‘90 ML’ is positioned as a comedy entertainer, crafted to suit the tastes of the regional audience. The film combines humour with a storyline rooted in local sensibilities, making it accessible and enjoyable for a wide range of viewers.
The success of the film underscores the importance of content that reflects local culture and language. Tulu cinema, though niche compared to mainstream industries, continues to carve a space for itself by delivering relatable and entertaining narratives.
Positive response boosts Tulu cinema
The strong performance of ‘90 ML’ in its fourth week is seen as an encouraging sign for the Tulu film industry. Sustained theatre runs are relatively rare for regional films, making this achievement noteworthy.
Industry observers believe that such successes can inspire more filmmakers to invest in Tulu cinema, thereby contributing to its growth and visibility. With increasing audience support, regional films are gradually gaining momentum both in theatres and on digital platforms.
Conclusion
The continued success of ‘90 ML’ reflects the audience’s appreciation for quality regional entertainment. As the film maintains its strong run in theatres, it stands as a testament to the evolving landscape of Tulu cinema and its ability to connect with viewers through culturally rooted storytelling.