Mysuru: The global digital reach of Mysuru Dasara continued to grow this year, with the festival’s official website recording more than 63 lakh visits from users across 106 countries between September 16 and October 22.

According to district administration sources, the website, launched on September 16 ahead of the annual celebrations, recorded a total of 63,26,246 visits during the period. Information related to the Dasara inauguration and the grand Jamboo Savari procession accounted for nearly 90 per cent of visitor interest.

The figures highlight how the festival’s online platform connected audiences across India and abroad, allowing people to follow celebrations, access schedules and obtain ticket-related information.

Website traffic peaked during Vijayadashami celebrations

The portal witnessed its highest traffic on October 20, recording 12,79,538 visits in a single day. On Vijayadashami, it received another 12,25,471 visits, reflecting strong online interest in the festival’s major events.

Among Indian states and regions, Karnataka accounted for the largest share, with 39,98,079 visits, representing 63.2 per cent of the total. Telangana followed with 3,96,541 visits, while Tamil Nadu recorded 3,09,169.

Maharashtra contributed 2,87,409 visits, and Delhi recorded 2,47,460. The figures indicate that interest in Mysuru Dasara extended beyond Karnataka, attracting visitors from several parts of the country.

International visitors from 106 countries

The website also received visitors from several countries, demonstrating the festival’s international online presence.

The United States recorded 12,602 visits, followed by Singapore with 4,242 and the United Kingdom with 2,542. Germany accounted for 2,417 visits, while the United Arab Emirates recorded 2,061.

Visitors from Australia, France, Canada, Japan, Ireland, Sri Lanka and New Zealand also accessed the portal, among other countries.

The international traffic reflects the reach of Mysuru Dasara among people living abroad, including those interested in following the city’s annual cultural celebrations.

Mobile phones account for most visits

Mobile devices were the most widely used medium to access the website. They accounted for 59,59,223 visits, significantly higher than the traffic from desktop and laptop computers, which recorded 3,50,051 visits.

Another 1,65,838 visits came from users who accessed the portal after adding it to their device home screens.

The figures underline the importance of mobile-friendly digital platforms in providing festival-related information to a large audience.

Ticket information and live coverage draw attention

Apart from providing details about the celebrations, the website also served as an information and booking platform.

Ticket-related pages received 6,89,532 clicks, while the complete festival schedule attracted 1,30,744 visits. The live broadcast on the portal recorded 91,364 views, enabling people to follow the celebrations remotely.

The Vijayadashami live telecast was also hosted on the Mysuru Tourism and Chamundeshwari Kshetra Development Authority websites. These platforms recorded 25,000 and 18,000 viewers respectively.

The availability of online schedules, ticket information and live coverage helped people access important festival updates without being physically present at the venues.

Google Search and AI platforms contribute to traffic

Search engines and digital sharing platforms played a significant role in directing visitors to the official website.

Google Search generated 11,07,043 clicks, making it a major source of traffic. Another 5,86,362 visits came through direct links, bookmarks and platforms such as WhatsApp.

Artificial intelligence-based assistants also contributed to the website’s reach. Platforms including ChatGPT, Gemini, Perplexity and Copilot together accounted for 65,417 visits.

The figures indicate the growing role of search engines, social sharing and AI-powered tools in helping users discover information about major cultural events.

With visitors accessing the portal from 106 countries, the official Mysuru Dasara website emerged as an important digital platform for sharing information about the festival, its events and live celebrations with audiences across the world.