Jaipur: Jaipur-based engineer couple Vibhor Jain and Ishita Jain have turned an experiment with 20 Gir cows into a dairy business reportedly worth ₹2 crore, building a venture around milk, bilona ghee and other value-added products.
A small dairy experiment grows into a big venture
The couple began their dairy journey with 20 Gir cows, gradually developing the operation into a larger business. Their engineering backgrounds did not prevent them from pursuing an agricultural venture, with the couple instead applying their skills and planning to build the enterprise.
What began as a relatively small experiment eventually developed into a business with multiple dairy products and a growing customer base.
From fresh milk to traditional bilona ghee
According to the source report, the couple’s business focuses not only on milk but also on value-added products, including bilona ghee. This approach has helped them build a business beyond the conventional sale of fresh milk.
The venture reflects a growing interest in traditional dairy products and direct-to-consumer models, while retaining a connection with indigenous cattle breeds such as Gir cows.
₹30 lakh investment in freeze-drying
The couple later invested ₹30 lakh in a freeze-dryer, marking another step in their effort to expand the business and develop products with improved shelf life and convenience.
The investment demonstrates their focus on processing and innovation rather than depending entirely on the sale of fresh dairy products.
A different path from engineering careers
The journey of Vibhor and Ishita Jain highlights how professional experience can be combined with agriculture and entrepreneurship. Their decision to build a dairy venture around Gir cows has transformed a small-scale experiment into a business reportedly valued at ₹2 crore.
Their story offers an example of how traditional farming and dairy practices can be combined with modern technology, investment and business planning to create new opportunities in the rural and food sectors.