PLAY, a prominent manufacturer of stylish and interconnected intelligent devices in India, unveils the introduction of cutting-edge smartwatches that combine fashion and technology, catering to the ever-evolving needs of the Gen Z population in the country.
The PLAYFIT FLAUNT2 and PLAYFIT DIAL3 PRO smartwatches, embodying the evolution of wearable technology, embody an attractive design while offering impressive battery life, advanced functionalities, and a robust supply chain that enables the utilization of an OGS display solution.
With a focus on merging fashion with fitness-tracking capabilities, these PLAY smartwatches empower the Gen Z demographic to lead active lives while effortlessly monitoring their wellness metrics.
PLAYFIT FLAUNT2 ushers in a fresh design concept to the Indian smartwatch landscape, employing super AMOLED display technology for enhanced sunlight visibility. Featuring a sizable and vibrant round display with an impressive 600-nit brightness, this ‘Made in India’ smartwatch ensures clear graphics, even under bright sunlight. The Always-On-Display (AOD) feature provides instant essential information, eliminating the need to frequently wake up the watch. Addressing a common concern among Indian consumers, PLAY has integrated a proprietary battery algorithm that delivers over 7 days of usage time, supported by intelligent and rapid charging capabilities.
This model introduces a rotary crown button for intuitive navigation, customizable screensavers, and user-friendly interaction, offering Indian consumers a comprehensive command and personalization experience at their fingertips. PLAYFIT FLAUNT2 enhances convenience by facilitating calls and music playback directly from the watch, bolstered by proprietary Enhanced Bass, Extra Loud (EBEL) Drivers for a satisfying audio experience. Equipped with advanced health monitoring features such as heart rate tracking, blood oxygen (SpO2) level measurement, blood pressure monitoring, sleep tracking, and more, PLAYFIT FLAUNT2 truly stands as a health enthusiast’s companion. It supports over 100 exercise modes, breathing exercises, and hydration reminders, and even incorporates a Female Health Tracker. Safety-wise, FLAUNT2 incorporates an SOS Emergency Call feature and robust privacy controls, instilling users with confidence. Seamlessly integrating with popular voice assistants, offering real-time notifications, and featuring IP68 Dust & Water resistance, the smartwatch is highly versatile.
The second launch by PLAY, the PLAYFIT DIAL3 PRO, sets new standards for smart wearables with its expansive 2.0-inch all-view IPS display using an innovative one-glass solution (OGS) display. The watch boasts numerous cloud-based watch faces and an unprecedented battery life of over 7 days. The sizable 2.0″ display exhibits rich colour saturation and a wide all-view IPS display, attracting attention from onlookers. While boasting a bold and stylish appearance, the PLAYFIT DIAL3 PRO remains lightweight and exceedingly comfortable. This model also incorporates an integrated chipset for calling and data processing. Integrated voice assistance, Bluetooth calling, and a phone-free music experience cater to the fast-paced, mobile lifestyle. Monitoring essential health parameters like SPO2 levels, blood pressure, and pulse rate, the DIAL 3 PRO proves an indispensable companion for individuals seeking an active lifestyle. This smartwatch seamlessly balances fashion and functionality, establishing itself as a trailblazer in the industry.
Both new smartwatch models come pre-integrated with the universal PLAYFIT companion application, distinguishing itself by offering a single application for all PLAY smart-wear devices. The application ensures smooth data transfer between previous and new PLAYFIT smartwatches, as well as from old smartphones to new ones.
Starting from August 14, 2023, these models are available for purchase, with PLAYFIT FLAUNT2 priced at a special launch rate of Rs 1999, offered in Black and Grey colours, and PLAYFIT DIAL3 PRO priced at a special launch rate of Rs 1,499, available in Black, Blue, and Grey colours.
