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Samsung ups presence in Europe, Middle East, Africa in Q1

Samsung Pips Xiaomi To Grab 2nd Spot In Global Wearables Market Main
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Seoul: Samsung expanded its presence in Europe, the Middle East and Africa (EMEA) smartphone market in the first quarter of the year, a report showed on Monday.

The South Korean tech giant shipped 30.6 million smartphones in the EMEA market in the January-March period for a 32.8 per cent market share, according to the latest report from industry researcher International Data Corp. (IDC).

The figures were up from a year earlier when the company shipped 22.7 million smartphones for a 29.5 per cent market share.

“Samsung had a very strong quarter and captured nearly two-fifths of the European smartphone market — its largest quarterly share for six years,” IDC said.

Xiaomi moved up two spots to take the runner-up position after its smartphone shipments nearly doubled to 14.4 million units in the first quarter for a 15.4 per cent market share.

Its Chinese rival, Shenzhen Transsion Holdings, came in third with a 15 per cent market share by shipping 14 million smartphones in the first three months of 2021, reports the Yonhap news agency.

Apple fell from the second spot to fourth place with a market share of 14.3 per cent after shipping 13.3 million iPhones in the first quarter.

The overall EMEA smartphone market expanded to a first-quarter record of 93.06 million units, up 20.9 percent from a year earlier, with its market value surging 29 percent on-year to US$31.67 billion.

“With such a strong showing to the opening quarter of the year, however, IDC is expecting a reversal this year of the slow year-on-year decline in smartphone sales that we have seen in Europe since 2015,” IDC said.

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