Simon Sinek is a motivational speaker, organizational consultant, and British-American author. He has written 4 books, including “Start with Why.” The basic idea is that in order to be successful, people and organizations should first identify their overall goal, or “why,” before focusing on the “how” and “what” of their actions or results.
Three concentric circles from Simon Sinek’s “Golden Circle” model provide an illustration of this idea.
Why: This is the primary purpose, belief, or reason for what you do. It represents the underlying motives and principles that guide your actions. Having a clear understanding of your “why” helps in building a powerful emotional bond with your audience or consumers.
How: This circle reflects the specific methods or approaches you use to fulfill your “why.” It highlights a unique plan or approach that sets you apart from others in your field.
What: The outermost circle involves tangible goods, services, or actions. Your efforts lead to these visible results, which also represent your “how” and “why.”
This idea has been applied in numerous fields, including business, leadership, and communication. Starting with “why” allows people and organizations to stand out easily, develop a strong sense of identity, and inspire others with the value they contribute.
