News Karnataka
Wednesday, December 06 2023

Reasons for the Growth of Fantasy Cricket in India

the Cricket ball!
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India is by and far the biggest cricket market in the world. Not only is this due to the population of the country but also due to the love of the game of cricket. Estimates from last year say that 400 million people saw the IPL last season in India itself.

It’s not only that India has a cricket crazy fan culture, but this cricket crazy country also has a great knowledge of the game which translates itself into podcasts, talk shows, articles, blog posts and quizzes. Hundreds of books too have been written about the minutiae of cricketing contests as well in the country. These signs point to India being one of the most powerful sites of cricket in the modern day.

Fantasy Cricket is another way to reward oneself if one has the knowledge of the game. Fantasy cricket thus capitalizes on the hitherto latent cricket knowledge in India and that is a reason for its success.

Not only does India have a cricket crazy population, but this population is increasingly youthful. Over 65 percent of India’s population, around 800 million people, are under 35 years of age, and this population is only set to grow in the coming years. Unlike people from an elder generation, this generation is well attuned to the mores of the internet and the smart phones. Currently the number of people who are using smartphones in the country amounts to close to 850 million people, and this number coincides with the number of smartphone users in the country. The burgeoning number of internet users in the country is due to the rise in the number of smartphone companies, which has reduced the price of the previously elusive smartphone. Another factor that has led to rise in internet users is cheaper and better quality of internet connectivity. It is precisely this combination of young internet users that have become the target audience for fantasy cricket apps since they can regularly follow cricketing news and use their cricketing knowledge in a hands on and easy manner via the mobile app.

Another reason for the growth in popularity of Fantasy cricket apps is the ease with which one can set up fantasy cricket teams in fantasy apps. In this regard, My11 Circle is at the top of the charts, with its clarity of interface. The tab on the left hand side of the app gives you a variety of drop down menus which gives you all the instructions you need to form a team, such as, how the points system works and what the rules of team building are. Moreover, you also get a list of live and upcoming games from a gamut of leagues ranging from the popular big leagues to the smaller leagues across the world.

The growth of fantasy cricket apps in India also has a lot to do with the growth of advertisements on fantasy cricket. Now advertisements are of two types. One is the sort one receives from friends and family through word of mouth. And the second is through ads on TV and the internet. These ads, especially those on the internet, attract the aforementioned smartphone users.  My11 Circle along with many other fantasy apps have been advertised during cricket games, giving it a credibility that helps the app translate among the public and encourage them to showcase their talents after an initial monetary investment.

If one takes the aspects of easy use and credibility through ads into mind, it is no surprise that fantasy cricket apps have gained popularity here. And My11 Circle for the aforementioned reasons is the best in the business. So what are you waiting for? Download India’s best fantasy cricket app, My11 Circle right away to win your share of rewards and bonuses.

Photo by Pickled Stardust on Unsplash

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