Reliance Partners with Muttiah Muralitharan to Launch Affordable Sports Drink

Reliance Consumer Products Ltd (RCPL) has entered the sports drink market in India by partnering with former Sri Lankan cricket legend Muttiah Muralitharan. Together, they will co-create, manufacture, and sell a new sports drink brand called Spinner.

Priced at Rs 10 for a 150 ml bottle, Spinner is set to be much more affordable than existing brands like Gatorade and Powerade, which are sold by PepsiCo and Coca-Cola. This pricing strategy, roughly half the cost of its competitors, is aimed at capturing a large share of the price-sensitive Indian market.

This new initiative signifies RCPL’s drive to expand its footprint in the Indian beverage sector, offering an alternative to well-established global brands with a local touch, supported by Muralitharan’s endorsement.

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