New Delhi: Amazon’s Great Indian Festival 2026 is offering discounts on Echo smart speakers, smart displays and Fire TV streaming devices, giving customers an opportunity to upgrade their home entertainment and smart home setups at reduced prices.
The offers include the Echo Dot (5th Generation) at ₹4,499, the Echo Spot at ₹6,999 and the Echo Show 8 at ₹18,999. Buyers can also find discounts on Fire TV streaming devices, with the Fire TV Stick HD available for ₹2,999 and the Fire TV Stick 4K Select priced at ₹3,499.
The ongoing sale also includes additional savings through eligible bank offers, cashback and financing options. Customers purchasing eligible Echo speakers, smart displays or Fire TV Sticks can also receive free Early Access to Alexa+, Amazon’s AI-powered assistant.
The discounts may appeal to customers looking to add voice controls to their homes, manage compatible smart devices or access streaming services on their televisions without purchasing an entirely new entertainment system.
Amazon Great Indian Festival 2026: Echo and Fire TV prices
The sale features discounts across Amazon’s range of smart speakers, displays and streaming devices. Here are some of the prices reported during the festival sale.
| Device | Sale price |
|---|---|
| Echo Dot (5th Generation) | ₹4,499 |
| Echo Spot | ₹6,999 |
| Echo Show 8 | ₹18,999 |
| Echo Dot Max | ₹8,999 |
| Fire TV Stick HD | ₹2,999 |
| Fire TV Stick 4K Select | ₹3,499 |
| Fire TV Stick 4K Plus | ₹5,499 |
Prices and offers may change during the sale and can vary according to stock availability, payment method and eligibility for additional benefits. Customers should check the relevant Amazon product listing for the latest price before ordering.
Echo speakers and displays get festive discounts
Amazon’s Echo range is designed to provide voice-controlled access to information, entertainment and compatible smart home functions.
The Echo Dot (5th Generation), available for ₹4,499 during the sale, is a compact smart speaker intended for everyday use. Customers can use Alexa to ask questions, set reminders, play music and control compatible connected devices.
The Echo Spot, priced at ₹6,999, combines a speaker with a compact display. It can be used to access information and manage everyday tasks while providing a visual interface for supported features.
Customers looking for a larger screen can consider the Echo Show 8, which is available for ₹18,999. Its display-based interface supports compatible visual content and smart home controls, making it an option for users who prefer more than voice-only interaction.
The Echo Dot Max is also included in the reported offers at ₹8,999. Buyers comparing the available models should consider the room in which the device will be used, whether a display is needed and which smart home products they want to control.
Fire TV Stick deals start at ₹2,999
Amazon is also offering discounts on its Fire TV streaming devices, which can turn compatible televisions into connected entertainment systems.
The Fire TV Stick HD is available for ₹2,999. It provides access to supported streaming applications and voice search through Alexa, allowing users to browse available content without relying entirely on a television’s built-in interface.
The Fire TV Stick 4K Select is priced at ₹3,499, while the Fire TV Stick 4K Plus is available for ₹5,499 during the sale, according to the reported prices.
The choice between these devices will depend on the television being used and the features required. Customers with compatible 4K televisions may prefer a streaming device that supports 4K content, while those using an HD television may find the lower-priced HD model sufficient.
Streaming services such as Prime Video, Netflix, YouTube and JioHotstar are available through supported apps. Some platforms and content require separate subscriptions, so the cost of those services should be considered alongside the purchase price.
Amazon is also advertising discounts of up to 60 per cent on selected smart televisions with Fire TV built in. The actual savings will depend on the television model and the offer available at the time of purchase.
Eligible buyers can get free Early Access to Alexa+
The sale includes an additional benefit for customers purchasing eligible Echo smart speakers, smart displays or Fire TV Sticks: free Early Access to Alexa+.
Alexa+ is Amazon’s generative AI-powered assistant, designed to handle more conversational requests and assist with everyday activities. Its supported functions include answering questions, helping with tasks and controlling compatible smart home devices.
The offer could be useful for customers interested in exploring Amazon’s newer AI assistant alongside their smart home or entertainment purchases.
However, buyers should verify the eligibility conditions and duration of the Early Access offer before ordering. Availability of individual Alexa+ features may also depend on the device, account and supported services.
Bank discounts and cashback can reduce costs further
In addition to product-level discounts, Amazon is offering payment-related benefits during the Great Indian Festival.
Customers using eligible SBI credit and debit cards can receive a 10 per cent instant discount, including on eligible credit card EMI transactions. Prime members using an Amazon Pay ICICI Bank credit card may also qualify for 5 per cent cashback.
No-cost EMI and exchange offers are available on eligible products, subject to the applicable terms.
These benefits may lower the final amount paid by customers who meet the conditions. However, bank discounts and cashback are not necessarily available on every product or payment transaction. Buyers should review the checkout price and offer details before completing an order.
What shoppers should check before buying
The Great Indian Festival provides several options for customers planning to upgrade their home technology. The Echo Dot and Echo Spot are aimed at users who want compact devices for voice assistance, while the Echo Show 8 offers a display-based experience.
For television owners, Fire TV streaming devices provide access to supported streaming applications without requiring an immediate television upgrade. Customers should compare the available models based on display compatibility, streaming requirements and the features they need.
The advertised prices and additional benefits remain subject to product availability and sale conditions. Checking the final checkout amount, delivery estimate and eligibility for bank offers can help shoppers understand the actual savings.
Amazon’s Great Indian Festival 2026 is currently live in India, with discounts spanning smart home devices and entertainment products. Customers can check Amazon’s official listings for the latest offers and conditions.