Mumbai: Cricket legend Sachin Tendulkar has announced a partnership with OpenAI, revealing how ChatGPT has become part of his everyday life, from following his curiosity to planning family trips.
The former India batter announced the collaboration on Monday through a post on X, saying that he and OpenAI have “some interesting things” planned. While Tendulkar did not disclose the full details of the partnership, he said he was looking forward to sharing more about the collaboration.
“I’m excited to announce my partnership with OpenAI. We have some interesting things coming up, and I can’t wait to share them with you,” Tendulkar wrote.
The partnership brings together one of India’s most recognisable sporting personalities and one of the world’s best-known artificial intelligence companies, with Tendulkar set to explore different ways of using ChatGPT and share his experiences with the public.
How Sachin Tendulkar uses ChatGPT
Tendulkar also offered a glimpse into how he personally uses ChatGPT. Rather than treating the chatbot only as a tool for obtaining quick answers, he said it has encouraged his natural curiosity.
The former India captain explained that one question often leads him to another, creating a chain of ideas and topics that he wants to explore further. According to Tendulkar, ChatGPT has become part of that process.
“I’ve always been curious… One question usually leads to another, and ChatGPT has certainly encouraged that habit,” he said.
His use of the AI chatbot, however, goes beyond simply asking questions. Tendulkar said he has also used ChatGPT for practical tasks, including planning his most recent family trip.
“But it has also proved useful when I’ve needed to get things done, like planning my last trip with the family,” he said.
The example highlights one of the everyday applications of generative AI that Tendulkar appears keen to explore through the partnership. Instead of limiting ChatGPT to technical or professional uses, the collaboration is expected to showcase ways people can use the technology for personal interests, planning and discovering new ideas.
Tendulkar wants to explore more AI uses
Tendulkar said the partnership will give him an opportunity to experiment with other ways of using ChatGPT and communicate what he finds useful.
His message also appeared to encourage people who have never used an AI chatbot to begin with subjects that naturally interest them.
“A question, an idea, something you’ve always wanted to explore. There are so many places to start,” Tendulkar said.
The approach reflects the wider push by AI companies to make generative artificial intelligence part of everyday consumer activity. For Tendulkar, the focus is being presented through curiosity and practical experiences rather than through technical explanations.
A video shared alongside his announcement gives an example of this approach. In the clip, Tendulkar plays a guessing game with ChatGPT, asking the chatbot to identify him through a series of 10 questions. The interaction eventually leads ChatGPT to identify the cricket legend.
The video provides a lighter introduction to the partnership while also demonstrating how users can interact with ChatGPT conversationally.
OpenAI strengthens its presence in India
Tendulkar’s partnership comes as OpenAI continues to expand its presence in India. The company has been increasing its focus on consumers, businesses, education and AI infrastructure in the country.
OpenAI has also highlighted India’s growing use of ChatGPT, with the company saying earlier this year that the country had crossed 100 million weekly ChatGPT users. The user base includes students, teachers, developers, entrepreneurs and other groups using AI for different purposes.
The company also launched its “OpenAI for India” initiative, which covers areas including AI access, education, workforce skills and local infrastructure. OpenAI has separately announced a partnership involving the Tata Group around AI-ready data centre capacity.
Against this backdrop, Tendulkar’s involvement gives OpenAI another way to demonstrate consumer applications of ChatGPT through a widely recognised Indian public figure.
ChatGPT and Indian cricket
OpenAI has also established a separate connection with Indian cricket through a partnership with the Board of Control for Cricket in India (BCCI).
Under that arrangement, ChatGPT was brought on board for India’s home matches, with the association running until March 2028. The partnership began with India’s home series against the West Indies.
The BCCI association and the Tendulkar collaboration are separate initiatives, but both reflect the growing visibility of AI tools within Indian cricket.
For Tendulkar, the latest partnership is centred on personal experimentation. His comments suggest that he intends to explore how AI can help answer questions, develop ideas and complete practical tasks, before sharing those experiences with others.
The former India batter’s announcement therefore places the emphasis not only on artificial intelligence itself, but also on how ordinary users can experiment with the technology. As more people become familiar with tools such as ChatGPT, examples from public figures like Tendulkar could offer a more accessible view of how generative AI can fit into everyday activities.
What Tendulkar’s OpenAI partnership means
The full scope of Tendulkar’s collaboration with OpenAI has not yet been disclosed. His announcement indicates that future activities will focus on exploring different applications of ChatGPT and sharing those experiences.
For OpenAI, the partnership also places ChatGPT in a familiar, non-technical context for Indian audiences. Tendulkar’s examples — following questions out of curiosity, finding information and planning a family trip — show how AI tools can be incorporated into routine activities.
For Tendulkar, it is another opportunity to explore a field outside his long association with cricket. The former India batter has indicated that curiosity will remain at the centre of that exploration, with more details about the collaboration expected to emerge as the partnership progresses.
Conclusion
Sachin Tendulkar’s partnership with OpenAI brings together cricket and artificial intelligence, with the former India batter revealing that he already uses ChatGPT for curiosity and practical tasks such as planning family trips. While the full details of the collaboration are yet to be announced, Tendulkar says he plans to explore more uses of the chatbot and share his experiences with others.