New Delhi: Vivo is set to unveil its latest premium smartphones — the Vivo X300 Ultra and Vivo X300 FE — in India today, marking a significant push into the high-end segment. The launch event, scheduled in the national capital, is expected to be livestreamed across the company’s official platforms, drawing attention from tech enthusiasts and industry watchers alike.
The two devices are positioned to expand Vivo’s flagship lineup, offering upgraded hardware, advanced camera systems, and larger batteries. While the X300 FE is expected to appeal to users seeking a relatively compact flagship experience, the X300 Ultra is likely to compete directly in the ultra-premium category.
Leaked pricing hints at premium positioning
Ahead of the official announcement, leaks have suggested that both smartphones may carry steep price tags. The Vivo X300 FE is tipped to have a box MRP of around ₹1,19,999, with a likely launch price close to ₹79,999 for the 12GB RAM and 256GB storage variant.
If accurate, this would place the FE model above the starting price of its predecessor, potentially making it a less “affordable” option despite its branding. The pricing could raise questions about its value proposition unless Vivo introduces notable improvements in performance, design, or camera capabilities.
Meanwhile, the Vivo X300 Ultra is expected to enter the market at a significantly higher price point. Reports suggest it could cost approximately ₹1,59,999, positioning it among the most expensive mainstream smartphones in India. This would place it in direct competition with other flagship devices such as Apple’s top-end iPhone models, Samsung’s Galaxy Ultra series, and Google’s Pixel Pro lineup.
Focus on camera innovation in X300 Ultra
The Vivo X300 Ultra is expected to stand out primarily due to its camera technology. Leaks indicate that the device may feature a 200MP primary sensor along with a 200MP telephoto lens. The smartphone is also said to support 3.7x optical zoom and up to 105x digital zoom, targeting photography enthusiasts.
Additionally, Vivo is reportedly planning to introduce external Zeiss telephoto lenses, available separately in 200mm and 400mm variants. These accessories could extend optical zoom capabilities to as high as 17.4x, potentially redefining smartphone photography standards.
Other camera specifications are likely to include a 50MP ultra-wide lens and a 50MP front-facing camera, further strengthening its imaging credentials.
High-end display and performance expected
On the display front, the Vivo X300 Ultra is tipped to feature a 6.82-inch 2K LTPO OLED screen with a 144Hz refresh rate, promising smooth visuals and high brightness levels. Powering the device could be Qualcomm’s latest Snapdragon 8 Elite Gen 5 chipset, paired with a massive 7,000mAh battery.
The phone is also expected to support 100W wired charging and 40W wireless charging, ensuring quick power-ups despite the large battery capacity.
Vivo X300 FE to offer compact flagship experience
The Vivo X300 FE, on the other hand, is expected to deliver flagship-level performance in a slightly smaller form factor. It may feature a 6.31-inch LTPO AMOLED display with 1.5K resolution and a 120Hz refresh rate.
Under the hood, the device is likely to be powered by the Snapdragon 8 Gen 5 processor, coupled with up to 12GB RAM and storage options going up to 512GB. Despite its compact size, the X300 FE is tipped to include a substantial 6,500mAh battery, along with 90W wired and 40W wireless charging support.
In terms of cameras, the smartphone could feature a Zeiss-backed setup comprising a 50MP primary sensor, an 8MP ultra-wide lens, and a 50MP periscope telephoto camera with 3x optical zoom. A 50MP front camera is also expected for selfies and video calls.
Competition set to intensify in premium segment
With the launch of the X300 Ultra and X300 FE, Vivo is aiming to strengthen its position in India’s premium smartphone market, which has become increasingly competitive in recent years. The company’s focus on high-resolution cameras, large batteries, and fast charging technologies reflects a broader industry trend towards feature-rich flagship devices.
However, pricing will likely play a crucial role in determining the success of these models. While the Ultra variant is clearly targeted at the luxury segment, the FE model’s higher-than-expected price could influence buyer decisions, especially when compared to alternatives from established competitors.
Conclusion
As Vivo prepares to officially unveil the X300 Ultra and X300 FE, expectations remain high around performance, camera capabilities, and overall value. While the final pricing and availability details will be confirmed during the launch event, early leaks suggest that Vivo is making an aggressive move into the ultra-premium space.
The success of these devices will ultimately depend on how well they balance innovation with pricing, as consumers in India continue to seek both cutting-edge features and value for money.