News Karnataka
Thursday, February 09 2023
Web

Twitter offers incentive for advertisers to return on platform

Twitter bans all links to FB, Insta & other rivals
Photo Credit : IANS

San Francisco: Fighting hard to stay afloat, Twitter has now offered a new incentive to skeptical advertisers where the micro-blogging platform will match advertisers’ ad spending up to $250,000.

According to a report in The Wall Street Journal, the platform, acquitted by Elon Musk for $44 billion, is “dangling free ad space by offering to match advertisers’ ad spending up to $250,000.”

“The full $500,000 in advertising must run by February 28, the report mentioned, citing internal emails.

In December, Twitter had announced another freebie as $500,000 in free ads in exchange for spending $500,000 on the platform.

The company is struggling to woo advertisers back on its platform, who paused spending after Musk took over and announced several controversial moves.

In November, Musk lost half of the top 100 advertisers on Twitter in less than a month after the billionaire took office.

According to Media Matters in America, 50 of the top 100 advertisers have spent nearly $2 billion on the platform since 2020, and more than $750 million on advertising in 2022 alone.

The report followed a number of large companies that could be considered “quiet quitters” that are slowly pulling ad spending from social platforms.

The micro-blogging platform recently announced it is planning to “expand” the political advertising it allows “in the coming weeks.”

The platform made the announcement from its Twitter Safety account, saying that it is relaxing ads policy for cause-based ads in the U.S.

“We also plan to expand the political advertising we permit in the coming weeks,” it added.

Share this:
MANY DROPS MAKE AN OCEAN
Support NewsKarnataka's quality independent journalism with a small contribution.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Leave a Reply

Your email address will not be published. Required fields are marked *

Rohan City Corp
Rohan City Corp

Find the best odds at 10Cric and IPL Betting 2023! Signup today and get up to a 100% deposit bonus.

To get the latest news on WhatsApp