Rosario: Jorge Messi, father and long-time adviser of football superstar Lionel Messi, has died at the age of 68, according to Spanish news outlet Infobae. He was reportedly undergoing treatment for cancer at a clinic in Rosario, Argentina.
The Messi family has not yet issued an official statement confirming the death, according to the report.
Jorge played a significant role in Lionel Messi’s extraordinary football career, particularly during the Argentine star’s formative years. Beyond being his father, he served as Messi’s agent and handled several aspects of his professional and business affairs.
Jorge Messi’s role in Lionel’s early career
Born in Rosario, Jorge Messi initially worked as a manager at a steel factory before becoming deeply involved in his son’s football journey.
Lionel’s extraordinary ability became apparent at a young age, but his path to the top was not straightforward. Jorge played a crucial role in helping his son pursue opportunities outside Argentina.
One of the most important moments came when Lionel was 13. Jorge travelled with him to Spain as the family sought an opportunity for the young footballer at FC Barcelona.
The move eventually proved decisive in Lionel’s career. Barcelona agreed to take the young Argentine into its system and provide the medical support required for his growth hormone treatment.
That decision ultimately paved the way for one of football’s most remarkable careers.
Father remained close to Messi’s professional career
Jorge Messi remained involved in Lionel’s career long after his son became one of the biggest names in world football.
He worked as Lionel’s representative and adviser, dealing with contracts, commercial matters and other business responsibilities away from the pitch.
While Lionel became a global sporting icon, Jorge largely maintained a low public profile. He was frequently seen alongside his son during important stages of his career but generally avoided the spotlight.
His involvement allowed Lionel to concentrate primarily on football while his father handled several off-field responsibilities.
Messi had spoken about difficult personal days
Concerns about Jorge’s health had reportedly surfaced during the 2026 FIFA World Cup period, when the family said he was undergoing medical treatment for an undisclosed illness.
Lionel Messi also appeared emotional following a match against Algeria, after scoring a hat-trick. Speaking after the game, Messi indicated that his tears were connected to difficult personal circumstances rather than the match itself.
The comments had prompted speculation about the situation within his family, although details about Jorge’s condition were not publicly disclosed at the time.
According to reports, Jorge was later receiving treatment in Rosario.
A private figure behind a global football star
Despite being closely connected to one of the most famous footballers in the world, Jorge Messi generally preferred to remain away from the public spotlight.
His contribution to Lionel’s career extended beyond the early decision to move to Spain. As his son’s representative, he was involved in negotiations and business affairs throughout Lionel’s professional career.
From Barcelona to his later career in international football, Jorge remained an important figure in Lionel’s professional life.
The relationship between father and son also extended beyond football, with Jorge remaining part of Lionel’s close family circle as the player established himself as one of the sport’s most decorated stars.
Family
Jorge Messi is survived by his wife, Celia Cuccittini, and their four children — Rodrigo, Matías, Lionel and María Sol.
Lionel Messi’s career has been shaped by several people who supported him from his childhood in Rosario, with Jorge among the most influential.
The reported death marks a deeply personal loss for the footballer, who has repeatedly acknowledged the importance of his family throughout his career.
Further details regarding funeral arrangements and an official statement from the Messi family are awaited.