Forget the final scoreline—the loudest Super Bowl takeaway this year was edible. A giant burger priced at $180 (around Rs 16,298), sold at Levi’s Stadium in California, has gone viral after fans shared videos of the outrageous dish online.
Dubbed the LX Hammer Burger, the item was curated by Levy, the official hospitality partner at the stadium. Weighing a staggering 3.5 pounds and designed to serve four people, the burger was promoted as a “shareable spin” on a classic cheeseburger.
Less burger, more spectacle
This was no ordinary patty-in-a-bun. Instead of ground beef, the LX Hammer Burger featured braised bone-in beef shank, roasted mirepoix demi-glace and Point Reyes bleu cheese fondue, all packed into a house-baked brioche bun. In short, it was a towering beef sandwich built for shock value as much as flavour.
The internet reaction intensified when NFL Managing Editor Jimmy Durkin revealed that the price didn’t stop at $180. With taxes added, the final bill came to $196.43 (around Rs 17,785), even before tip—sending social media into a frenzy.
Viral reactions pour in
Videos of fans attempting to tackle the oversized burger flooded Instagram and X. Some praised its richness and novelty, calling it a once-in-a-lifetime stadium indulgence. Others recoiled at its sheer size and greasiness, labelling it peak excess—even by Super Bowl standards.
The burger’s virality unfolded alongside a Super Bowl already heavy on spectacle, featuring pop culture moments from Bad Bunny’s presence to Lady Gaga’s headline-making performance.
A perfect Super Bowl symbol
In the end, the LX Hammer Burger summed up the Super Bowl experience perfectly—loud, extravagant and impossible to ignore. Whether viewed as culinary bravado or pure absurdity, it proved once again that at the Super Bowl, food can steal the show just as easily as football.
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