Seoul: A video of South Korean President Lee Jae-myung instinctively reaching for his wallet as First Lady Kim Hye-kyung asked about the price of an item at a traditional market has gone viral, with social media users praising the couple’s natural and relatable interaction.
Surprise market visit draws attention
The widely shared clip was recorded during the presidential couple’s surprise visit to Paldalmun Market in Suwon on June 25.
According to local reports, Lee and Kim walked through the busy traditional marketplace, interacted with shopkeepers, purchased local snacks and greeted residents during the visit.
The outing was part of an informal visit aimed at supporting local vendors and engaging with the public.
Wallet gesture becomes viral moment
The moment that captured widespread attention lasted only a few seconds.
As First Lady Kim Hye-kyung paused at a roadside stall and casually enquired about the price of an item, President Lee immediately reached for his wallet, appearing ready to pay before the conversation had concluded.
The brief exchange quickly spread across social media platforms, with many viewers describing it as a genuine glimpse into the couple’s everyday relationship.
Couple sampled local delicacies
Reports said the presidential couple purchased and sampled several traditional snacks during their visit.
Among the items they bought were buckwheat chips, puffed rice, dried baby octopus, dried squid, twisted bread sticks, doughnuts, peanut snacks and chestnut bread.
They were also seen sharing some of the snacks with residents they met while walking through the historic marketplace.
Social media praises relatable interaction
The video has attracted widespread appreciation online, with many users calling the interaction heartwarming and authentic.
Several viewers also commended the President for supporting small local businesses instead of limiting the visit to a ceremonial appearance.
Located near the historic Suwon Hwaseong Fortress, Paldalmun Market is one of Suwon’s best-known traditional markets and remains a popular destination for both local residents and visitors.
The viral clip has resonated with audiences across the world, turning a simple shopping trip into a widely appreciated moment highlighting the couple’s spontaneous and relatable behaviour.