The Information Commissioner’s Office (ICO) has urged parents to teach children about online privacy as an essential life skill, similar to road safety or “stranger danger”.
Growing concern over children’s online behaviour
The warning follows a survey of 1,000 UK parents, which found that three in four fear their children may not be able to make safe decisions about sharing personal information online.
The study revealed that 35 per cent of parents believe their child might share personal data in exchange for rewards such as game tokens.
Privacy among least discussed topics
Despite increasing digital exposure, online privacy remains one of the least discussed aspects of online safety within families. While most parents regularly discuss screen time, far fewer engage in conversations about protecting personal information.
The ICO found that 21 per cent of parents had never spoken to their children about online privacy, while 38 per cent do so less than once a month.
Children sharing sensitive information
The research highlighted concerning trends, with 22 per cent of children reportedly sharing personal details, including health information, with AI tools. Additionally, 24 per cent have shared identifiable data such as their real name or address online.
Children aged eight and nine were identified as the most vulnerable group.
Call for everyday conversations
ICO deputy commissioner Emily Keaney emphasised that families need guidance on how to approach such discussions, noting that privacy awareness requires a “whole society approach”.
Similarly, Mumsnet founder Justine Roberts highlighted the need for clear and practical advice for parents navigating digital safety concerns.
Privacy as a life skill
The campaign stresses that online privacy should be taught early and regularly, covering aspects such as names, addresses, photos, browsing habits and online activity.
Children’s Commissioner for England, Rachel de Souza, noted that proactive conversations are key to helping children safely navigate the digital world.