Bengaluru: A Bengaluru-based street-side momo seller has become the centre of a viral social media debate after an Instagram content creator claimed that his monthly earnings touch nearly ₹31 lakh, with a daily revenue of about ₹1 lakh. The revelation by influencer Cassy Pareira, who spent an entire day working at the popular KK Momos stall, stunned the internet and sparked wide discussion on earnings potential in India’s informal food sector.
Pareira shared her experience in a now-viral Instagram reel, documenting everything from serving customers and frying momos to restocking supplies during peak hours. The video quickly gathered traction, largely due to the staggering numbers she reported.
Creator documents a day at KK Momos
In the video, Pareira can be seen helping the vendor during an extremely busy shift. She notes that within just the first hour, the stall sold 118 plates of momos. As the hours passed, the footfall only increased.
By the end of the day, the stall had reportedly sold around 950 plates, each priced at ₹110, which would amount to almost ₹1,00,000 in a single day. According to her calculation, consistent business at this scale puts the vendor’s monthly earnings at nearly ₹31 lakh.
“He earns in lakhs through hard work and consistency,” Pareira said in her clip, praising the vendor’s dedication and business acumen.
Social media reacts with disbelief and humour
The claims sparked immediate reactions across social media platforms, ranging from awe to scepticism.
Some users expressed interest in switching careers altogether. One comment read, “Vacancy hain toh mujhe internship par rakh lo?” Another cheekily added, “Bhaiyaa kaam pe laga lo plz.”
Several users, however, questioned the math. One wrote, “If he spends 1 minute with each customer, serving 900 plates takes 900 minutes — that’s 15 hours without a break. Clearly a lie.”
Another sceptic commented, “950 plates are totally unrealistic.”
Still, many users were shocked at the comparison with standard entry-level salaries. A user pointed out, “Fam, that’s not even what I earn in a year.” Another joked, “Aa gaye Ambani ji ke competition.”
The discussion also highlighted the growing fascination with street food entrepreneurs who build highly profitable micro-businesses without formal education or corporate structure.
The momo craze in India
Momos have become one of India’s most loved fast foods over the last decade, especially among young urban consumers. Their popularity has led to the mushrooming of momo chains, cloud kitchens, and street stalls in almost every city.
The recent STTEM 2.0 report, based on a consumer behaviour model covering Safety, Technology, Taste, Ease and Mood, emphasises how Indian choices around ready-to-eat and frozen snacks are rapidly evolving. The report also challenges several myths about frozen food consumption while highlighting strong demand driven by evolving tastes and convenience.
In this context, high-traffic momo stalls—especially in metros like Bengaluru, Delhi and Mumbai—often see long queues and fast turnover, contributing to impressive revenue figures, although actual income can vary depending on location, costs, labour and operations.
A viral moment, but questions remain
While Pareira’s numbers have ignited widespread debate, several viewers have cautioned against taking the figures at face value without accounting for costs, staff, rent and potential exaggeration for engagement. Still, the video has sparked a broader conversation about how small food businesses can thrive with the right location, demand and efficiency.
Whether the stall truly generates ₹31 lakh a month remains unclear, but the viral clip has certainly put KK Momos—and the business potential of street food vendors—under the spotlight.