Bisleri International has returned as the Official Hydration Partner for the 18th edition of the TCS World 10K Bengaluru 2026, one of India’s biggest participative sporting events.
The marathon is expected to bring together more than 36,000 runners, athletes and fitness enthusiasts from India and abroad.
Hydration support across race routes
Bisleri said it will set up eight hydration stations across the course and special Mist Zones at the finish area near Manekshaw Parade Ground.
These cooling zones are expected to help runners during the final stretch along Cubbon Road.
Support will be available for all race categories including the Open 10K, Senior Citizen Run and the 4.2 km Majja Run.
Event celebrates fitness spirit
Tushar Malhotra said the event reflects Bengaluru’s strong athletic and community spirit.
Vivek Singh said hydration remains central to any successful race and long-term partnerships help deliver a world-class experience.
Padukones join campaign
Badminton legend Prakash Padukone and Anisha Padukone are part of this year’s campaign.
They highlighted the importance of fitness, endurance, mental resilience and proper hydration.
Sustainability focus
Through its ‘Greener Promise’ initiative, Bisleri said benches made from recycled plastic will be placed at rest spots during the event.
The company has also launched limited-edition bottles featuring marathoners including Soniya, Abhishek Pal and Harmanjot Singh.
Bengaluru gears up
The TCS World 10K remains one of Bengaluru’s most anticipated annual sporting events, bringing together elite athletes and everyday runners in a celebration of health and city pride.ist zones and sustainability focus.#Bengaluru #World10K #Bisleri #RunningEvent #FitnessNews #newskarnataka