Bengaluru: E-commerce giant Flipkart has announced a fresh wave of technology-driven upgrades to strengthen its trusted, personalised shopping experience ahead of its flagship festive sale, The Big Billion Days 2025.

The Walmart-owned platform said it is enhancing smarter search capabilities, creator-led commerce, and faster, more seamless deliveries, while also doubling down on credit access and loyalty programs to make shopping more affordable and inclusive.

Key Focus Areas

  • Personalisation & discovery: AI-powered search and creator-led commerce to connect customers with the right products.

  • Faster delivery: New supply chain technologies aimed at ensuring on-time festive deliveries.

  • Credit & affordability: Greater access to credit options and loyalty benefits, widening reach among first-time and value-conscious shoppers.

  • Platform-first innovations: Next-gen tech solutions designed to deepen customer trust and engagement.

    • Flipkart executives said these initiatives reflect the company’s “platform-first” approach, positioning it not just as a marketplace but as an ecosystem for digital commerce and consumer finance.

    With India’s biggest festive season just weeks away, Flipkart’s tech-led push is seen as a critical move to retain market leadership against rivals like Amazon, Meesho, and Reliance’s JioMart.