Bengaluru: Digital out-of-home and urban infrastructure media company, Signpost India, has bagged a long-term contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations. The nine-year agreement, announced on Monday, holds a revenue potential of up to ₹700 crore, highlighting the growing traction of metro advertising in urban India.
A major transit media partnership
The partnership grants Signpost India access to more than 1,00,000 sq. ft. of premium media space across the Bengaluru Metro network. This strategic move is expected to significantly expand the company’s presence in the city, which has become one of India’s largest and fastest-growing metro markets.
Signpost India has already deployed transit media solutions across Mumbai, Chennai, Kolkata, Pune, and Hyderabad. By adding Bengaluru Metro to its portfolio, the company strengthens its foothold in transit advertising, complementing its existing presence across bus and Bus Queue Shelter (BQS) networks.
Growing importance of metro advertising
The deal comes at a time when metro advertising is gaining momentum as an impactful medium for brand visibility. With Bengaluru Metro’s monthly ridership crossing 3.0 crore passengers, advertisers view the network as a powerful platform to reach a diverse urban audience.
Industry reports suggest that metro advertising offers high recall value and provides brands with opportunities to create lasting impressions on commuters. The immersive environment within metro stations, coupled with high passenger footfall, makes it one of the most effective out-of-home advertising avenues.
Signpost India’s vision for Bengaluru
Commenting on the development, Shripad Ashtekar, Managing Director of Signpost India, described the partnership as a milestone in the company’s journey. “This is more than a media win—it’s a canvas for city storytelling and a step forward in India’s digital evolution. Bengaluru, the Silicon Valley of India, deserves innovation at every touchpoint. Partnering with BMRCL marks a strategic leap in creating immersive, data-driven experiences for millions of daily commuters,” he said.
The company emphasised that its expansion into Bengaluru Metro is not merely about advertising but about creating smart, engaging solutions that enhance commuter experience while driving brand communication.
Significance for Bengaluru’s urban landscape
The partnership is also expected to contribute to Bengaluru’s evolving urban infrastructure. Transit advertising has moved beyond static billboards to include dynamic, digital-first solutions that align with the city’s technology-driven character.
With metro networks continuing to expand and ridership numbers rising, authorities and advertisers alike are leveraging the potential of station spaces to generate sustainable revenue. For commuters, this often translates into exposure to creative and engaging campaigns that go beyond traditional marketing.
Conclusion
The nine-year deal between Signpost India and BMRCL signals a major shift in Bengaluru’s advertising ecosystem. By offering brands access to a premium and high-traffic environment, it underlines the future of transit media in India’s growing metros. With its stronghold across multiple Indian cities, Signpost India appears poised to cement its leadership in the digital out-of-home sector, while providing Bengaluru commuters with an immersive advertising experience.