A Bengaluru woman gained significant attention after sharing her experience working as a Blinkit delivery agent for a day. During her stint delivering orders in Indiranagar, she highlighted both commendable aspects and areas needing improvement in Blinkit’s operations.
In her X (formerly Twitter) posts, she praised the overall experience but pointed out several issues, including a lack of female representation in app illustrations, unrealistic earnings expectations, and problems with rider verification. She also criticized the lack of clear guidelines for document verification and expressed frustration over misleading earnings information and bonus discrepancies.
Her feedback quickly caught the attention of Blinkit’s CEO Albinder Dhindsa and CTO Sajal Gupta. In response, Gupta acknowledged her concerns and outlined several improvements made to the app, including:
- Inclusive illustrations to better represent female riders
- Adjusted SMS notifications to reflect average earnings rather than top earners
- Simplified Aadhaar verification process with fewer third-party redirects
- Clearer guidelines for required documents during physical verification
- Enhanced description of processing fees and onboarding assets
Gupta expressed appreciation for the detailed feedback and assured ongoing efforts to improve the platform based on user insights. The woman’s post has garnered over 1.1 million views, showcasing the impact of direct user feedback on enhancing service platforms.