There is no doubt that teens are the majority of the users of social media. There are nearly 65 million Gen Zers in the U.S. today, which accounts for 20% of the population according to an article. Meanwhile, the age ranges from 11 to 25, these are the young ones but mighty when it comes to purchasing power, which amounts to $44 billion and influence the family purchasing decisions. This purchasing power mostly accounts for the brands that we see online.
As long as the brand continues to make top-quality products and services, any brand that captures the majority of the teen market should be able to enjoy a loyal customer base for the near future. In this context, digital marketers need to find ways to reach out and engage with this market segment for longevity and prosperity.
If you are a digital marketer and looking to expand your business online, you will need dependable access to the Internet. One viable option you could check out is with Spectrum Internet, which delivers high-speed coverage at affordable prices. We have gathered some top tips that digital marketing experts can adopt for connecting with teens.
- Identify their Preferred Space
The majority of teens have reduced using Facebook and are inhabiting other social media platforms like Snapchat and Instagram. Now when you are marketing your products/services, it is important to know which platform is popular and mostly used and how to use these platforms to reach teens.
Explore these platforms and utilize them to connect with teens. Instagram, Snapchat, and YouTube are the three platforms that are commonly used by teens.
- Create Your Content Accordingly
When creating your marketing strategy, ensure that you use strategies that would be a hit with young people. For instance, you can create content that solicits their input, can be shared, and addresses the issues they believe are significant. The content should be in tune with pop culture, give prizes or freebies that encourage their independence use the appropriate language for young people, draw on the latest trends in pop culture, and be authentic. Once you have an essential outline of your campaign, begin creating it to be used on the platforms that young people use, such as Instagram or YouTube.
- Adopt Meaningful Strategies
If you’ve mastered the fundamentals of teenage interest and Internet use, you are able to develop a marketing strategy designed for teens. The desire for affirmation among teenagers still lingers, so when you design strategies for your digital marketing campaigns, make sure to include values that make teens feel special. A simple like, or retweet of their social media posts networks can do the trick. This can establish your brand’s personality and prove that you’re playing the relationship game, and not here for the traditional sales pitch.
- Shareable Content
For teens, social media is a platform to share their thoughts and send engaging messages to their friends and families. As a result, creating content that is anything other than shareable will not yield the best results.
Similarly, look at what is popular in the market. These days, reels are the most popular form of content in the market and teens are responding more to them. A 30 to 60-second video will produce more results because it is popularly used by teens. Sharing videos is more about strategy than a message.
- Be Flexible
Teenagers’ preferences shift more often and quickly, as they are choosy and erratic. Make sure you incorporate flexibility into your strategies to accommodate this reality and modify your approach quickly if you observe a downward trend in feedback.
- Don’t Sell
Teenagers shouldn’t use social media to sell things. Posting something like this will be interpreted as you are pushing your product on them. It may put teens off if you bombard them with too much advertising. Teenagers want something meaningful. The purpose of communicating with your audience is to create relationships that should be profitable for your business in the future.
- Be Truthful
Using social media to tell your company’s story can be an effective strategy for earning the respect and trust of teenagers. Don’t be afraid to be yourself. Trying to appear to be something you’re not can make your campaign appear ineffective and untrustworthy to teens. Through the telling of stories, we can provide entertainment value through humorous, informative, or other useful content that builds genuine relationships, not commercial.
- Be Mindful of Age
Even though most teenagers are on social media but not always without any surveillance and parental guidance. Make sure you use the correct advertising language.
Furthermore, when targeting teens on social media, make your content age-appropriate because you can’t sell anything made for a 13-15 age group product to a 20–25-year-old teenager.
- Don’t be Impatient
Teenagers don’t like to see advertisements, particularly on social media, where they typically view it as just an interruption. This is why it is critical to create social media marketing campaigns that deliver valuable content consistently without the expectation of making a sale.
If your goal is to spread your message everywhere, then your campaign will fail as your brand will fail in building long-term relations with your audience. Patience is key for most marketers.
Conclusion
When traditional techniques to gain teens’ attention fail, then comes the Digital Marketing practices, that can get the attention of teens and increase sales. We hope that the above-mentioned tricks can help you get to connect with teenagers and drive your sales through the roof.
Photo by Brooke Cagle on Unsplash
