Hyundai’s objective of targeting monthly Creta sales of 16,000 units with the ‘N’ Line version demonstrates their desire to increase sales by appealing to a broader variety of customers looking for sportier and more dynamic driving experiences. The N Line version is anticipated to increase the Creta’s appeal and attract enthusiasts seeking a balance of flair and performance.
Since its release in 2015, the Hyundai Creta has been a popular choice among Indian buyers, constantly ranking at the top of the mid size SUV market. The inclusion of the N Line version is expected to increase its popularity, luring enthusiasts with its sportier style and performance advancements.
Hyundai Motor India’s ambitious objective of selling approximately 16,000 Creta cars per month demonstrates the company’s belief in the vehicle’s market demand and dedication to maintaining its category leading position.
The Creta’s consistent record breaking monthly sales in January and February 2024 indicate its continued momentum and significant consumer demand, highlighting its lasting popularity and competitive advantage in the Indian automotive market.
According to Hyundai’s top official, Garg, there is substantial demand for the Creta’s higher end models, demonstrating that consumers choose luxury features and specs. This trend shows Indian car purchasers’ rising taste for more feature-rich, technologically advanced vehicles.
Furthermore, the Creta’s large number of pending bookings, reaching 97,000, with nearly half of them in favor of this model, demonstrates its popularity and the continued interest in Hyundai’s offers. Hyundai’s SUV portfolio in India is diversified, catering to a variety of market niches and client preferences.
Aside from the Creta, the company’s SUV lineup includes the Exter, Venue, Venue N Line, Alcazar, Tucson, Kona Electric, and Ioniq 5. Hyundai’s comprehensive lineup positions it well to acquire a large part of the Indian SUV market. Garg’s statement about Hyundai’s SUV-focused approach reflects the SUVs’ growing dominance in the Indian automobile market.
The company expects SUV sales to account for 65% of its domestic volume this year, exceeding the industry average. The fact that Hyundai has already achieved about 67% contribution in the first two months of the year demonstrates the strength of its SUV-centric strategy and the high market demand for these vehicles.
Overall, Hyundai’s concentration on SUVs is consistent with current market trends and demonstrates its dedication to addressing Indian consumers’ changing wants and tastes.
Hyundai aims for monthly Creta sales of 16,000 units with the introduction of the N Line version, according to a senior company official. The Creta, a leader in the mid-size SUV segment, achieved record-breaking sales in January and February. The demand for higher-end variants underscores consumer preference for premium features.
With 97,000 pending bookings, nearly half for the Creta, Hyundai’s diverse SUV lineup, including models like the Exter, Venue, and Alcazar, positions it well in the market. Garg’s focus on SUVs reflects the company’s strategy to achieve a 65% contribution to domestic volume from SUV sales, already nearing 67% in the first two months of the year, aligning with prevailing market trends and consumer preferences.
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