E-commerce major Flipkart, owned by Walmart, is exploring entry into India’s online food delivery sector, with plans to begin a pilot project in Bengaluru around May–June.
Sources indicate that the company may either launch a standalone food delivery app or operate through a buyer-side application on the Open Network for Digital Commerce (ONDC). Earlier plans to enter the segment had reportedly stalled, but fresh discussions have revived the proposal.
Bengaluru to be launchpad
Bengaluru is expected to serve as the testing ground for the new venture before a phased expansion to other cities. The move signals Flipkart’s intent to tap into India’s $9 billion food delivery market.
The sector is currently dominated by Zomato and Swiggy, which together command a significant share of urban markets.
Growing market opportunity
Industry analysts note that the food delivery segment is projected to grow steadily until FY30, driven by increasing urbanisation, digital adoption and changing consumer lifestyles.
If the pilot succeeds, Flipkart’s entry could intensify competition and potentially reshape pricing, logistics and customer engagement strategies in the space.
For Bengaluru, already a hub for startups and digital innovation, the pilot further reinforces its position as a preferred launch city for new technology-driven ventures.