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Saturday, December 09 2023

Top 4 Skills to Have as a Digital Marketer

digital marketing
Photo Credit : Unsplash

Digital marketing seems to be the hot trend and an easy money-making job.

You must have come across several “How to make $1000 in 5 days from Digital Marketing” videos on YouTube or social media platforms. Well, that may not be entirely true. What those gurus fail to mention is that there are a lot of skills needed to succeed as a digital marketer, and they take some time and effort to acquire.

However, we are here to tell you the main skills you need to have to get your foot into the realm of digital marketing.

All you need is the will to learn and a reliable internet provider such as AT&T. And if you aren’t sure about what internet plan to pick you can easily AT&T customer service or check their website for details. A good internet connection will go a long in your learning journey and in landing your freelancing projects.

With that set, let us get into the important skills needed as a digital marketer:

1.    Search Engine Optimization (SEO)

Search Engine Optimization or SEO is certainly not a new skill in digital marketing. However, a digital marketing expert must know the field of SEO. This is an effective way to support the organic growth of your business.

Creating effective digital marketing strategies, keyword research, valuable content, proper structure, backlinks, and correcting website errors are all part of the SEO process. Schema markup, sitemap creation, UX design, and local SEO are just some of the skills you need to acquire to succeed in digital SEO marketing.

2.    Video Marketing

If you’re a marketer, you’re probably familiar with video distribution as a means of selling products and promoting brands online.

Video marketing is common at the intersection of digital marketing and content marketing: open any social media app and you’ll be bombarded with branded videos. Making videos is difficult and a bit tedious.

If something goes wrong at the initial stage, it can be difficult to correct it and complete the job with a satisfactory result.

To succeed in video marketing, you need to know how to design and create compelling video content. You’ll also need basic video editing skills and an idea of how to endorse videos for improved reach and engagement.

3.    Website Development

When you hear the words “coding” and “web development,” you probably don’t think about their marketing implications. After all, most marketers have never had to code anything in their careers. One of the biggest challenges in modern marketing is data analysis.

The amount of information marketers currently collect is enormous. This is where programming and web development come into play. Your website is an important part of your digital marketing strategy and should be updated regularly with new content and good navigation.

By learning how to create a better website, you can provide your customers with a compelling experience. You no longer have to rely solely on traditional advertising methods such as print advertising and billboards.

Through coding and web development, marketers can create unique mobile app experiences that resonate with their target audience.

4.    Social Advertising

The reality is that digital marketing requires a wide range of hard and soft skills. Therefore, a career in digital marketing is not for everyone. Social media marketing involves much more than just posting on Facebook.

You need to know how to engage users across all platforms, write copy, create ads, create visuals, and analyze reach and engagement. There is also paid advertising on social networks. Different companies advertise on different social networks depending on where their target audience is located.

Social media can be an innovative and creative way to use digital marketing skills. It involves adapting social platforms to the ideals and feelings of the target group and creating different types of content such as images and photographs. So having the know-how to manage these platforms is essential.

5.    Email Marketing

Email marketing is one of the most direct ways your business communicates with potential and existing customers. Digital marketers not only need to have a thorough understanding of how to use email marketing platforms.

Every brand you work for has content they want to distribute. Email newsletters are a great way to connect with your email user base and expand your content reach. Email marketing can be used for branding, engagement, attraction, retention, direct sales, reactivation, traffic generation, and referrals.

While the outcome of strategic email marketing is profit and growth, the goal of email marketing is to move your customers from one stage of the value journey to the next.

6.    Data/Analytics

No matter what area of digital marketing you choose to enter, analytics will be central to your strategy and help you make better decisions for your campaigns.

By using advanced data analytics, companies can better understand their market and customers, which can lead to effective digital marketing tactics, more personalized customer interactions, and increased customer satisfaction.

Data analytics allows you to visualize the entire customer lifecycle, from unmet needs and awareness of your products or services to interactions with your company, purchases, and interactions. Marketing campaigns can be tied directly to key metrics such as traffic to your company’s website. You can see the impact the different marketing channels used have on customer behavior.

Wrapping It Up

While there are plenty of other skills that you will need as a Digital Marketer, these are the four main ones that are a necessity. The digital industry is huge and can be challenging for newbies or marketers looking to find their niche. From knowing the best data analytics tools to mastering SEO and video marketing, it can be a daunting task if you don’t focus on the areas that matter to the business.

Photo by on Unsplash

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