Knorr launches mini meals, with variety of flavors and nutrients

Mini meals are becoming a favorite choice for busy consumers who want a delicious meal in no time. Knorr is leveraging its flavor expertise to meet this global demand.

The global ready-to-heat sector, valued at €48.8 billion, is expected to exceed €66 billion by 2028. A significant driver of this growth is the younger demographic. In Europe, individuals under 35 are spending 50% more on quick meals like instant noodles compared to the general population.

Knorr’s Mini Meals, which are popular for their great taste and nutritional balance, have contributed to Unilever’s growth. These meals offer protein, vegetables, and carbs in an easy-to-prepare format, meeting the needs of a fast-paced lifestyle.

Over the past five years, instant noodle sales have seen notable growth, particularly in Europe, with noodle pots increasing by 4.9%. The rise in mini meal popularity can be attributed to busy consumers who prefer convenience and taste. Research indicates that 20% of individuals lack the time to cook, and 15% prefer spending their time elsewhere.

Unilever’s Power Brands, including Knorr, are expanding into markets worldwide, with impressive growth in countries like India and Poland. Knorr has tailored its products to regional tastes, such as launching Spicy Kimchi and Black Bean K-Pot in India, which saw sales double between 2023 and 2024.

Looking ahead, Knorr plans to expand its mini meal offerings, creating new flavors and bringing them to more markets with the help of advanced technology.

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