Bengaluru: For the first time in the country, an independent equity research firm and a broking house have come together to give a world class research information to investors.
5Paisa.com, the discount broking arm of IIFL, is going to integrate MarketSmith India in their app to give access to an independent and world class research to its customers. This will benefit the customers of 5Paisa.com in a big way from next week as they will now get access to all the research content of MarketSmith India, helping them to take informed investment decisions.
‘It is indeed going to be a first of its kind of integration and tie-up. As of now, none of the discount broking houses are offering research in any form to their customers, and 5Paisa.com will lead the way by giving world class research to its customers’, says Anupam Singhi, CEO, MarketSmith India (part of William O’Neil India).
The tie-up is an extension of its customer acquisition exercise for MarketSmith India to help people take informed trading / investment decisions at a very affordable price. With an aim to make larger investor community in India about William O Neil’s empirical research of growth investing, 5Paisa.com will bring in their customers and its deep geographical reach to MSI’s customer acquisition activity. In near future, MarketSmith India’s customers might directly be able to place their trades on MSI’s research using 5Paisa.com’s trading platform.
“We are happy to associate with MarketSmith India as we believe that our customers will greatly benefit from the world class research that will be offered by MarketSmith India,” said Prakarsh Gagdani, CEO, 5Paisa.com.
Benefiting from the tie-up, 5Paisa.com customers will get access to world class independent research which has proven its merits in different market conditions across different geographies across the world. 5Paisa.com customers will have to pay Rs 12,499 per year (less 10% inaugural discount) to access the premium features of MarketSmith India. However, each and every customer of 5Paisa.com will have access to Free Content of MSI without paying any subscription fees.
