Meesho has launched a creator marketplace platform to strengthen its influencer-led content commerce strategy after witnessing impressive traction. Last year, over 14 million purchases on the platform were influenced by content creators.
The Bengaluru-based e-commerce giant is collaborating with digital influencers who embody the varied lifestyles of its diverse customer base. This initiative aims to bridge the gap between conventional online shopping and a personalized, engaging experience tailored for Indian buyers.
Meesho’s strategy has fueled nearly a tenfold surge in demand across multiple categories, including women’s fashion, jewelry, home decor, kidswear, and beauty products.
“The creator economy in India is expanding rapidly. We are ensuring equal opportunities for both macro and micro-influencers across metro cities and smaller towns,” said Prasanna Arunachalam, General Manager, Monetisation and Content Commerce at Meesho. “Our goal is to democratize internet commerce by equipping creators with the tools and resources needed to succeed.”
As part of this push, Meesho has introduced three interactive shopping experiences:
- Meesho Creator Club: An in-house affiliate program offering real-time analytics, quicker payouts, and direct brand collaborations.
- Video Finds: Short, engaging product videos within the Meesho app for seamless discovery and shopping.
- Live Shop: Interactive sessions where influencers showcase products, answer questions, and drive instant sales.
With a strong focus on tier 3 and tier 4 cities, Meesho is reshaping online shopping through community-driven commerce.
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