New Delhi: Mondelez India Foods, the company behind Cadbury products, Amway India and several other food businesses have taken corrective action after receiving notices from the Food Safety and Standards Authority of India (FSSAI) over misleading claims, product descriptions and labelling issues. The regulator’s latest updates show companies withdrawing disputed claims, changing packaging and delisting products as scrutiny of food advertisements and labels intensifies.
The action is part of FSSAI’s continuing efforts to ensure that food businesses make claims that comply with India’s food safety and labelling rules. The latest cases involve companies across different product categories and show how businesses are being asked to modify packaging, advertising and online product descriptions when regulators identify potentially misleading information.
Mondelez withdraws misleading claims
Mondelez India Foods, which manufactures and markets Cadbury products in India, was flagged by FSSAI over misleading health claims and nutrient comparative claims.
According to the regulator’s update, the company has withdrawn the claims and advertisements identified in the notice from e-commerce platforms. It has also taken steps to ensure that its marketing and product communication comply with applicable requirements.
The development puts renewed attention on the way packaged food companies communicate nutritional and health-related information to consumers.
Claims suggesting that a product provides a particular health benefit or is nutritionally superior to another product can influence purchasing decisions. Regulators therefore require such claims to meet prescribed standards and, where applicable, be adequately substantiated.
For Mondelez, the corrective action means that the disputed claims will no longer be used on the affected online listings and advertisements.
Amway to remove ‘Energy Drink’ description
Amway India Enterprises was also asked to take corrective action over the use of the term “Energy Drink” for its caffeinated beverage products.
The company accepted FSSAI’s directions and confirmed that it would discontinue the term from its XS product range.
Amway said revised packaging would take effect from the next production cycle in August 2026. The company has also sought permission to continue selling existing inventory carrying the “Energy Drink” description until those stocks are exhausted, while the updated packaging is introduced for future production.
The packaging change is significant because product descriptions are closely regulated in the packaged food and beverage sector. Companies have to ensure that names and descriptions do not create an inaccurate impression about the nature or characteristics of a product.
‘100% Pure Coconut Oil’ name also changed
Amway faced another issue involving the description of one of its products.
FSSAI asked the company to remove the term “100%” from the name “100% Pure Coconut Oil”.
Amway subsequently submitted a compliance response confirming that it had voluntarily removed the term from the packaging.
According to FSSAI, revised packaging is already in production and is expected to be introduced from September or October 2026.
The case highlights the regulator’s scrutiny of absolute claims on food products. Terms such as “100%” can convey a strong assurance about a product’s composition or characteristics, making accurate and compliant labelling particularly important.
Juza Foods agrees to remove multiple claims
The FSSAI action was not limited to large consumer brands.
Juza Foods, based in Malappuram, Kerala, was flagged over several claims, including vegan claims without the required endorsement, health claims and comparative nutrient claims.
The company acknowledged the violations and agreed to remove the claims identified by the regulator.
Its selling website was also shut down until the required corrections were made. The company has separately applied for modification of its licence to cover e-commerce activity.
The case illustrates the wider reach of FSSAI’s monitoring efforts, which cover businesses operating through digital channels as well as conventional retail.
Other businesses also take corrective steps
FSSAI’s latest update includes action involving several other businesses.
Vichi Agro Products, processed and packed by Janki Jay Barot/JJ Foods, responded to a complaint concerning a misleading trade name on Flipkart. The company said it had delisted the affected product from the platform.
Meanwhile, Sapiens Labs submitted a response to its notice and withdrew the claims and advertisements cited by the regulator.
These cases demonstrate that regulatory scrutiny is increasingly extending to product listings and advertisements published through e-commerce platforms.
Why FSSAI is tightening scrutiny
Food labels and advertisements play a major role in influencing consumer choices.
Consumers frequently rely on descriptions such as “healthy”, “pure”, “energy”, “natural”, “vegan” or comparative nutritional claims when deciding which products to purchase.
If such descriptions are inaccurate, exaggerated or insufficiently supported, they can potentially create a misleading impression.
FSSAI’s latest actions indicate that companies are being required to take responsibility for the claims they make across both traditional advertising and digital commerce.
This is particularly relevant as online grocery and e-commerce platforms become increasingly important channels for packaged food sales.
Product descriptions can be viewed by thousands of consumers before they purchase an item, making compliance on digital platforms just as important as compliance on physical packaging.
Impact on food and FMCG companies
For food and FMCG companies, the latest regulatory actions could lead to additional compliance costs.
Businesses may need to review product packaging, advertising material, e-commerce listings and nutritional claims before launching or continuing to market products.
Packaging changes can also require companies to manage existing inventory.
Amway’s request to sell existing stocks carrying the “Energy Drink” description until inventories are exhausted is an example of the practical challenge created when a product’s packaging needs to be changed.
Companies must balance regulatory compliance with the need to avoid unnecessary disruption to distribution and sales.
E-commerce platforms face greater scrutiny
The latest cases also highlight the growing importance of e-commerce platforms in India’s food regulatory framework.
Mondelez withdrew the relevant claims and advertisements from e-commerce platforms, while Vichi Agro Products delisted a product from Flipkart after responding to a misleading trade-name complaint.
As more consumers buy packaged food, beverages and supplements online, regulators are increasingly looking at the information consumers see before making purchases.
This means companies cannot treat digital product pages as separate from their overall compliance obligations.
Descriptions, promotional messages and nutritional comparisons used online need to be consistent with applicable food regulations.
A continuation of India’s food-label scrutiny
FSSAI’s latest actions come against the backdrop of broader scrutiny of food and beverage marketing in India.
The regulator has previously focused on misleading health-related descriptions and advertising claims. The issue has become particularly important in categories where products are marketed around nutrition, health or specific benefits.
Earlier regulatory action involving Bournvita, for example, brought wider attention to questions around health claims and product packaging. FSSAI has also previously indicated that unsatisfactory responses to compliance requirements can result in penalties and other regulatory action.
The latest corrective measures show that companies are increasingly choosing to modify their marketing and packaging after receiving regulatory notices.
What consumers should watch for
For consumers, stricter enforcement could eventually mean clearer product information.
Changes to packaging and online listings can make it easier for buyers to distinguish between factual nutritional information and promotional claims.
Consumers should nevertheless continue to check the ingredients, nutritional information, serving size and other mandatory declarations on food products rather than relying solely on marketing descriptions.
Terms such as “pure”, “healthy”, “energy” or “100%” may sound reassuring, but the actual nutritional profile and ingredients remain more important when assessing a product.
Companies expected to strengthen compliance
The latest FSSAI action is also likely to encourage other food businesses to review their product portfolios.
Large FMCG companies operate extensive networks of products, packaging designs, advertising campaigns and online listings. A regulatory notice involving one claim can therefore require changes across multiple sales channels.
Smaller companies face similar responsibilities, although the cost and administrative burden of compliance can be more significant for them.
For businesses operating in India’s rapidly growing food and beverage market, regulatory compliance is increasingly becoming an essential part of product strategy rather than a final-stage exercise.
Conclusion
The corrective actions taken by Mondelez India, Amway India, Juza Foods and other food businesses underline FSSAI’s increasing focus on misleading claims, product descriptions and food labelling.
Mondelez has withdrawn flagged health and nutrient comparative claims from e-commerce platforms, while Amway has agreed to remove the “Energy Drink” description from its XS range and the “100%” term from its coconut oil product name. Revised packaging for the affected Amway products is expected to be introduced in the coming production cycles.
Other companies have also withdrawn claims, delisted products or taken steps to bring their online operations and packaging into compliance.
For consumers, the crackdown could lead to more accurate product information. For food businesses, it sends a clear message that health claims, comparative statements, product names and online descriptions will face increasing regulatory scrutiny.