Leading guilt-free ice cream brand NOTO Ice Cream has raised ₹15 crore in its latest funding round, led by Inflection Point Ventures (IPV), with participation from Lets Venture and JITO. The investment will support expansion into Tier 1 and Tier 2 cities, the launch of innovative summer flavors, enhanced marketing on quick-commerce and food-tech platforms, infrastructure improvements, and increased brand visibility.
Founded in 2019, NOTO has revolutionized the ice cream industry by offering indulgent yet health-conscious alternatives without compromising taste. With a focus on low-calorie and low-sugar options, it has gained popularity among fitness-conscious consumers. The brand’s motto, “Eating, Not Cheating,” underscores its commitment to guilt-free indulgence.
NOTO is backed by well-known personalities like Kunal Bahl, Rannvijay Singha, and John Abraham, who align with its vision of making desserts healthier. Co-founders Varun Sheth, a seasoned chef and entrepreneur, and Ashni Shah, a marketing and design expert, have successfully positioned the brand as a market disruptor.
Vinay Bansal, Co-Founder of IPV, highlighted the market gap NOTO is addressing, stating, “Health-conscious consumers struggle between cravings and nutrition. NOTO bridges this gap with flavors that balance taste and health.”
With India’s ice cream market projected to grow from ₹228.6 billion in 2023 to ₹956 billion by 2032, NOTO is expanding into Ahmedabad, Kolkata, and Lucknow while strengthening its presence in key cities via platforms like Swiggy, Zomato, Blinkit, and Instamart.
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