New Delhi: Samsung India has reportedly asked around 80 to 100 executives in its television and home appliance businesses to leave as the electronics major faces rising costs, weaker demand and pressure on profit margins. The workforce reduction is being carried out in batches and forms part of a broader restructuring of the company’s India operations.
Senior executives among those affected
The reported job cuts have affected employees at several levels, including director-level officials, headquarters team leaders, branch managers and area managers. Samsung’s electronics sales and marketing division has around 550 to 600 executives, excluding its much larger smartphone sales organisation.
Reports indicate that as much as 25 per cent of the sales and marketing workforce in the electronics business could eventually be affected, including off-roll employees working through manpower agencies.
Rising chip costs add to pressure
The restructuring comes as memory chip prices have more than doubled, while weaker smartphone demand and higher input costs have added pressure on Samsung’s margins. Industry estimates suggest smartphone volumes in India have fallen by around 11–12 per cent year-on-year.
Samsung’s smartphone business, which contributes roughly three-fourths of its India revenue, has been spared in the current round of cuts. The company is reportedly counting on the festive season and Diwali demand to support a recovery in phone sales.
More changes could follow after Diwali
Samsung is also consolidating some regional offices and reviewing its sales structure as it seeks to reduce operating costs. Further workforce rationalisation, particularly in television and home appliances, could follow after Diwali if demand remains subdued.
Despite the restructuring, Samsung remains a major player in India. The company reported revenue of about ₹1.1 lakh crore in FY25, while its net profit rose 38 per cent to ₹11,287 crore.