Lemma, a leading omnichannel platform in emerging media, has appointed Siddharth Dabhade as the Chief Business Officer for Performance Business. In this key position, Siddharth will lead the growth and expansion of Lemma’s innovative outcome-focused OOH (Out-of-Home) solutions across various markets. His vast expertise in business development and leadership will be crucial in identifying new opportunities and significantly boosting the company’s revenue.
Before joining Lemma, Siddharth played a pivotal role at MIQ, where he successfully launched and scaled the company’s commercial business in India and China. With over 24 years of experience, he has held influential roles at global giants such as IBM, Microsoft, Google, and Criteo. At Google, Siddharth managed the Travel business in India, while at Criteo, he served as the Managing Director for India, contributing to the APAC leadership team. His extensive background in P&L management, technology, business development, and customer relations will be key in shaping Lemma’s strategic growth.
Speaking about his new role, Siddharth said, “As Digital Out-of-Home (DOOH) media grows, it is now an essential part of omnichannel marketing, offering brands unique opportunities to engage with consumers across various screens. I’m thrilled to help drive Lemma’s vision and leverage DOOH as a dynamic tool for growth.”
Gulab Patil, CEO and Founder of Lemma, added, “Siddharth’s proven success in driving growth within digital advertising and programmatic spaces will be invaluable in ensuring the success of our performance-driven OOH solutions globally.”
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