Actor Abhishek Bachchan has responded strongly to criticism following allegations that he maintained his industry relevance through “buying awards” and “aggressive publicity.” The controversy erupted after a journalist accused him on social media of undeservedly winning the Filmfare Best Actor Award for his 2024 film I Want To Talk.
The controversy over Abhishek’s Filmfare win
The remarks came from a user on X (formerly Twitter), who identified himself as a journalist and trade analyst. In a post that quickly gained traction, he wrote, “As much as he’s an affable guy, I hate to say that professionally #AbhishekBachchan is the prime example of how buying awards and aggressive PR pushes can keep you relevant… even if you don’t have a single solo blockbuster in your career.”
The post also criticised Bachchan’s win, claiming that I Want To Talk was seen only by “a few paid reviewers,” and mocked the narrative that 2025 could be “his year.” The user added that the industry tends to reward those with powerful PR machinery, leaving more talented but less connected actors overlooked.
The tweet triggered a wave of discussion about transparency and fairness in Bollywood award circuits — a debate that resurfaces frequently, especially after major award seasons.
Abhishek’s dignified response
Abhishek Bachchan took to social media to issue a measured but firm rebuttal. Responding directly to the accusations, he wrote:
“Just to set the record straight. Never has any award been bought or aggressive PR been done by me. Just hard work, blood, sweat and tears. But, doubt you’ll believe anything I say or write. So, best way to shut you up is by working even harder so that you don’t ever doubt any achievement that will happen in the future again. I will prove you wrong! With all due respect and ‘affability.’”
His response, which blended professionalism with confidence, was widely shared online. Many fans and colleagues praised him for addressing the issue without resorting to hostility.
Industry reactions and wider debate
The exchange reignited conversations within the film fraternity and among fans about how much weight publicity and networking carry in determining award outcomes. While some users supported the journalist’s claims, others defended Bachchan, citing his consistent performances in films such as Bob Biswas (2021) and Dasvi (2022).
Film analysts noted that Bachchan’s work in I Want To Talk, directed by Shoojit Sircar, was among his more nuanced performances — even if the movie itself underperformed commercially. The film, released in late 2024, received mixed-to-positive reviews, with critics applauding his portrayal of a conflicted television anchor navigating social isolation and identity.
Standing firm on integrity
Bachchan’s insistence on integrity and perseverance reflects his long-standing approach to his career, often balancing between commercial and character-driven cinema. His reaction to the allegations has been viewed by many as emblematic of his quiet resilience — a hallmark that has kept him relevant in an ever-changing film industry.
As online debates continue, his response appears to have strengthened his public image rather than diminished it, reinforcing the message that credibility in cinema still stems from craft and consistency, not just campaigns.