Mumbai: With less than six weeks left for the release of Dhurandhar: The Revenge, the makers are preparing an aggressive promotional campaign, starting with the launch of a new song in February followed by a grand trailer release likely around March 5. The sequel arrives after the first film emerged as a record-breaking Hindi blockbuster, generating strong theatrical collections and sustained viewership after its OTT release.
Industry sources indicate that the marketing strategy is designed to recreate — and possibly exceed — the buzz generated by the first part. The original film built momentum through music, patriotic themes, stylised action moments and standout performances, which translated into repeat audience engagement and strong word-of-mouth.
Song launch planned ahead of trailer
According to trade inputs gathered from multiple industry sources, the makers plan to unveil a key song from the sequel before releasing the official trailer. The idea is to kickstart audience engagement and social media traction well ahead of the main promotional push.
Sources say the upcoming track is positioned as a high-energy number intended to build hype around the film’s tone and scale. The strategy mirrors the first film’s campaign, where music played a major role in driving recall value and viral reach.
Music-led promotion has increasingly become a preferred route for large-scale Hindi releases, especially those mounted as franchise properties. A successful song drop often fuels reels, short-video trends and fan edits, extending promotional mileage organically.
Trailer launch expected after Holi
The official trailer of Dhurandhar: The Revenge is expected to be released after the Holi festival window, with March 5 currently being considered as the tentative launch date. However, insiders note that the final date will be locked only after internal scheduling and distribution alignments are completed.
Trade observers point out that a post-Holi trailer drop gives the film a clear runway, avoiding festival clutter while ensuring maximum media attention. A gap of about two weeks between trailer launch and film release is also seen as ideal for maintaining urgency without audience fatigue.
The trailer is expected to showcase the expanded scale of the sequel, character arcs and action set pieces while retaining continuity with the first film’s emotional and patriotic undertones.
Grand event likely at NMACC
Sources further suggest that the trailer launch event is likely to be held at the Nita Mukesh Ambani Cultural Centre (NMACC) in Bandra Kurla Complex. The first film’s trailer was also unveiled at the same venue through a large-format event attended by cast, media and industry guests.
A similar high-profile launch is being planned for the sequel, with a multi-city promotional tour also under discussion. Large theatrical franchises increasingly rely on spectacle-driven trailer launches to generate broadcast and digital coverage at scale.
If finalised, the event is expected to feature the principal cast and creative team, along with live performances and fan engagement segments.
Cast and production backing
Dhurandhar: The Revenge is produced by Jyoti Deshpande of Jio Studios and Aditya Dhar and Lokesh Dhar of B62 Studios. The film features an ensemble cast including Ranveer Singh, Akshaye Khanna, Sanjay Dutt, R Madhavan, Arjun Rampal and Sara Arjun, among others.
The combination of multiple senior actors and high production values has positioned the sequel as one of the most anticipated Hindi releases of the season. The first instalment’s commercial success has significantly raised expectations for the follow-up.
Industry analysts note that sequels with established audience connection carry both advantage and pressure — advantage due to brand recall, and pressure due to heightened expectations on scale and storytelling.
Director’s birthday falls near release window
An interesting coincidence in the promotional calendar is that director Aditya Dhar’s birthday falls on March 12 — about a week before the film’s scheduled release on March 19. Film circles suggest the team may plan a special promotional beat or fan-facing activity around that date, though there is no official confirmation yet.
Dhar’s profile has risen sharply after the success of the first film, and the sequel is widely seen as a crucial project in cementing his position among top mainstream Hindi filmmakers working in the action-drama space.
Franchise expectations and box office outlook
The first Dhurandhar film built a strong franchise base through theatrical performance, repeat viewership and post-release digital success. Its characters, dialogue moments and dance sequences gained pop-culture traction, extending its lifecycle beyond cinemas.
Trade experts believe that if the promotional material — especially the February song and March trailer — connects with audiences, the sequel could open strongly at the box office. Advance booking trends are expected to depend heavily on trailer reception.
Conclusion
With a staggered promotional rollout featuring a song launch, a large-scale trailer event and coordinated media visibility, Dhurandhar: The Revenge is positioning itself for a high-impact release. The coming weeks will determine whether the sequel can convert franchise goodwill into fresh box office momentum.