Mumbai: Television producer Ektaa Kapoor has reacted with humour after her show Naagin 7 faced online trolling over a visible blue screen editing error in a recent episode.
The glitch, which appeared to show an unedited VFX shot, quickly went viral on social media, reigniting conversations about the show’s visual effects quality and editing standards.
What went wrong?
The controversy began when viewers spotted a scene featuring Priyanka Chahar Choudhary, where:
- A blue screen background was clearly visible
- Wires and raw setup elements appeared in frame
- The sequence looked like unfinished VFX footage
The moment occurred during an action scene where her character Ahana was meant to fight enemies, but instead, it appeared like a behind-the-scenes shot had been aired accidentally.
Social media reactions
The clip spread rapidly across platforms, with users sharing memes and sarcastic takes.
Some reactions included:
- Confusion over whether the stream had glitched
- Jokes about the show airing raw editing footage
- Criticism of the show’s VFX quality
The viral nature of the clip turned the error into a trending topic, with many questioning production oversight.
Ektaa Kapoor’s response
Rather than issuing a formal clarification, Ektaa Kapoor chose to respond playfully.
She reshared a meme on Instagram that joked about her rushing back to fix the mistake, captioning it:
“Eggjacctlyyy (Exactly)”
Her light-hearted reaction helped diffuse some criticism, even as discussions continued online.
Not the first controversy
This is not the first time the show has faced scrutiny over its production choices.
Earlier, Ektaa had addressed backlash over the use of AI in episodes, jokingly blaming her team before admitting:
She wanted “dragons and planes with no budget”
The comment highlighted the challenges of producing high-concept fantasy content within television budgets.
About Naagin 7
Naagin 7 is part of one of Indian television’s most popular fantasy franchises. The show follows a shape-shifting serpent (naagin) who:
- Seeks revenge for her family
- Protects the world from supernatural threats
- Faces off against a dragon antagonist this season
The series also stars Namik Paul and Kanika Mann, and is currently streaming on JioHotstar.
Bigger picture
The incident underlines a broader issue in television production:
- Tight deadlines can lead to editing lapses
- High audience expectations clash with budget constraints
- Increasing reliance on VFX and AI invites greater scrutiny
While the error may have been accidental, it has once again spotlighted the challenges of delivering visually ambitious content on television timelines.