MUMBAI: A new fashion entrepreneurship reality series, ‘Pitch to Get Rich’, has been announced, bringing together Bollywood icons, business leaders, and aspiring entrepreneurs. The show, which promises to combine fashion, business, and innovation, will stream on JioHotstar from October 20.
Star-studded panel of judges
The reality series features a star-studded judging panel, including Bollywood personalities Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, alongside eminent business leaders such as Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar.
The judges will mentor and evaluate 14 participating fashion entrepreneurs, who will compete by pitching business ideas, developing innovative products, and solving real-world fashion challenges.
Investment and mentorship opportunities
Backed by Fashion Entrepreneur Fund and Dharmatic Entertainment, the show brings a Rs 40 crore investment pool to support India’s upcoming fashion talent. Contestants will not only vie for funding but also benefit from mentorship and industry guidance, helping them scale their fashion ventures.
Apoorva Mehta, CEO of Dharmatic Entertainment, said in a press statement, “At Dharmatic, we have always believed in the power of storytelling. With Pitch to Get Rich, we are telling India’s most exciting story yet; the story of entrepreneurs who dare to dream and build. This series is not just entertainment, it’s a catalyst that brings fashion, business, and innovation together, showcasing how Indian creativity can thrive on a global stage.”
Sanjay Nigam, Founder of Fashion Entrepreneur Fund, added, “Pitch to Get Rich is about championing ‘Make in India’ and giving real business opportunities to fashion talent. But beyond the investments, it’s also fashionable, competitive, and packed with entertainment.”
Format and engagement
The show will document contestants navigating challenges in the fashion industry, from product development and marketing to sales and branding. Each episode will focus on evaluating creativity, business acumen, and execution, ensuring participants gain practical experience that can translate into successful business ventures.
By combining celebrity influence and corporate mentorship, the show aims to inspire India’s next generation of entrepreneurs, demonstrating that innovation in fashion can be both profitable and globally competitive.
The series also aligns with the broader vision of promoting entrepreneurship in India, especially in creative sectors such as fashion, design, and lifestyle. By providing access to capital, mentorship, and industry networks, participants are expected to emerge as leaders in the industry.
Streaming details and audience reach
‘Pitch to Get Rich’ will be available exclusively on JioHotstar, starting October 20, allowing a pan-India audience to follow the entrepreneurial journey of contestants. The show’s digital format is expected to enhance engagement among millennials and Gen Z viewers, who are increasingly interested in fashion and business content.
With its combination of celebrity glamour, practical business challenges, and substantial funding, the show aims to bridge the gap between creative talent and business execution, making it one of the most anticipated reality series of the year in India.
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Conclusion
‘Pitch to Get Rich’ promises to be more than a reality show; it is a platform for aspiring fashion entrepreneurs to gain funding, mentorship, and exposure while showcasing India’s creative and entrepreneurial potential. With its high-profile judges, strategic mentorship, and Rs 40 crore investment fund, the series is poised to make a significant impact on the Indian fashion ecosystem.