Actor Richa Chadha has spoken out about Bollywood’s reluctance to cast newcomers, citing industry-wide risk aversion. Despite the rise of social media as a platform for fresh talent, she believes established filmmakers still stereotype actors rather than taking chances.
The Fear of Flops is Killing Innovation
📉 On Bollywood Playing It Safe:
“When big-star films fail, producers get even more cautious, relying on formulaic elements like item songs and action scenes.”
🎬 On the Need for Fresh Faces:
“The business math doesn’t allow risks—not just for actors, but for filmmakers too.”
Lessons from the South Film Industry
🔥 On Embracing Risks:
“South Indian stars experiment with storytelling, keeping audiences engaged.”
🎟 On Affordable Ticket Prices:
“They ensure lower ticket rates to boost theatre footfall, while Bollywood hikes prices for big releases.”
A Call for Industry Reform
Chadha, who produced the critically acclaimed Girls Will Be Girls, questioned why big players aren’t driving change. She urged Bollywood to prioritize innovation over profit-driven decisions to revive its struggling streak.
Will the industry listen?
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