Roi Roi Binale, the final film of late singer, composer and actor Zubeen Garg, has recorded an exceptional response in theatres, emerging as a landmark moment for Assamese cinema. According to theatre chains, the film has witnessed around 90% occupancy in Assam and nearly 70% occupancy in other states, reflecting both emotional attachment and strong content pull.

A film that became a farewell

Zubeen Garg, one of Assam’s most celebrated cultural icons, passed away earlier this year. Roi Roi Binale marks his last major work. Following its release, fans across Assam turned screenings into heartfelt community gatherings — not just to watch a film, but to celebrate the artist’s life and legacy.

For many, the film has served as a collective farewell. Theatre lobbies were seen filled with posters, flowers and emotional tributes. Videos from multiple cities showed audiences applauding, singing his songs and standing in silence during end credits.

Multiplexes acknowledge the movement

PVR INOX representatives noted that the film’s demand exceeded expectations, particularly during weekdays when occupancy in regional releases is typically lower. The chain acknowledged that the turnout reflected not only fandom but also the audience’s desire to support Assamese film culture on a larger platform.

Industry observers pointed out that the performance of Roi Roi Binale demonstrates a shift in viewership patterns. Regional films with strong cultural and emotional grounding are increasingly drawing audiences to theatres, even in the era of streaming platforms.

A milestone for Assamese cinema

Assam’s film industry, historically limited by scale and distribution challenges, has often struggled to secure wide theatrical exposure. The success of Roi Roi Binale is being seen as a breakthrough moment that could encourage producers and distributors to back more high-production Assamese stories for wider release.

Film analysts noted that the film’s response reinforces the power of identity-driven storytelling:

  • It connects deeply with Assamese culture.
  • It represents Zubeen Garg’s artistic personality in music, performance and sentiment.
  • It creates a shared emotional experience that transcends conventional box-office metrics.

Audience emotions driving box-office energy

The film’s frames, music and storyline have taken on new meaning in light of Zubeen Garg’s passing. Fans describe the viewing experience as “celebration mixed with grief.” Many expressed that the film felt like spending time with him one last time.

Social media is filled with personal memories, archival photos, and emotional messages — a sign that the response is not simply commercial, but cultural and sentimental.

Conclusion

Roi Roi Binale has become more than a release — it is a collective tribute that has brought communities together in shared emotion. The film’s strong occupancy figures, widespread screenings and heartfelt audience reception underline the enduring legacy of Zubeen Garg. As Assamese cinema stands at a new crossroads, this moment may serve as a turning point, inspiring greater confidence in regional storytelling on the national stage.