News Karnataka
Wednesday, October 05 2022
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‘Dear Dad’, a campaign celebrating father-child bond

Dear Dad Campaign, Bengaluru
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As Indians, we value our family and our relationships. We celebrate them, especially the mother-child bond. However, we often fail to recognise the value of a father-child bond. And to put more emphasis towards that issue, a campaign called, ‘Dear dad’, has been initiated.

The campaign has been started by a final year Master of Arts in Mass Communication and Journalism student Sherly J. Victor of the Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru.

Speaking to NewsKarnataka Sherly says, “The aim behind the genesis of this initiative was to raise awareness on the importance of having a present father and how a father should be involved in every step of a child’s upbringing. The campaign is the first of its kind to break the gender role stereotypes that our society is convinced of. With changing times, fathers and children need to have an emotional connection, irrespective of the presence of a mother, as a mediator in between, she said.

Through collaborations with psychologists, dad influencers, advocates and neonatologists, the initiative covers topics like men’s psychology, the impact of having an absent father, the effects of having a present father during the neo-natal phase, and emotions of men during pregnancy, paternal laws in India, etc. The most recent person who shared his expertise in Men’s psychology was Dr. Deryl Goldenberg, a clinical psychologist from California. He spoke about how some men have broken children themselves. The campaign is run simultaneously on both Instagram and Facebook social media platforms.

Sherly informs, “The campaign also has a segment called, ‘letters to dad’, where people can send letters to their fathers, that they might feel hesitant to say out loud.”

One can know more about the campaign by visiting the social media links below:

https://www.facebook.com/DearDad-103441642305106/

https://instagram.com/dear_._dad?igshid=YmMyMTA2M2Y

By Sherly 

(The author is the final year student of Master of Arts in Mass Communication and Journalism, Kristu Jayanti College (Autonomous), Bengaluru)

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