New Delhi: Leading producers of everyday grocery items like tea, biscuits, and snacks have decided to freeze price hikes following three consecutive quarters of 5–10% increases. This move comes as input costs for key raw materials such as palm oil and wheat begin to stabilise.
Top players like Britannia Industries, Parle Products, Wipro Consumer Care, and Bikaji Foods confirmed that no further price hikes are on the horizon. In fact, some are reintroducing selective consumer promotions to revive sales amid subdued urban demand.
Britannia MD Varun Berry stated that although no price cuts or larger pack sizes are expected soon, prices will not rise any further. “We’ve done some smart procurement of wheat and flour, and commodity costs are currently aligned with end-of-FY25 levels,” he said. “Flour is slightly cheaper than last year’s closing price.”
Echoing this sentiment, Deepak Agarwal, MD of Bikaji Foods, noted that raw material inflation is easing. “We’re holding prices steady and bringing back targeted consumer promotions to boost market presence and drive growth.”
This pricing pause reflects cautious optimism in the FMCG sector, as companies balance profitability with volume growth strategies. With cost pressures easing, brands appear to be shifting focus towards value offerings and competitive market positioning.
Read Also: