Indie game storefront itch.io has begun removing and hiding adult or NSFW content from its platform, following pressure from payment processors like Visa and Mastercard. As of Thursday, such games are no longer searchable and some will be permanently deleted, with itch.io citing urgent action to protect its payment infrastructure.

In a blog post, founder Leaf Corcoran explained the change was made hastily, without prior notice to developers, and apologized for the suddenness. The move follows similar actions by Steam, which delisted hundreds of adult games for similar reasons. Both platforms blame compliance demands from payment providers for these changes but have yet to define those standards publicly.

The decision has triggered widespread outrage among developers and fans, especially after reports linked the crackdown to pressure from conservative activist group Collective Shout, which accused platforms of profiting from games with themes of abuse. Critics argue this group targets not just explicit games but also mainstream titles like Detroit: Become Human and GTA V, sparking fears of overreach and censorship.

Many believe this sets a dangerous precedent, allowing third-party moral campaigns to dictate content restrictions. Concerns are growing that LGBTQ+ themes and other sensitive content may be targeted next.

Developers are calling for regulatory safeguards, with some supporting legislation to limit the influence of payment processors over platform content. Meanwhile, petitions and government appeals are gaining momentum.

itch.io says it’s still assessing the situation and will clarify allowed content in the future.