New Delhi: A majority of women prefer to go for verified profiles when looking for a life partner on online matrimony platforms, according to a survey.
Shaadi.com conducted a survey to understand the need for safety while looking for a life partner.
When young singles were asked about “The first thing they look for in a profile, posted on a matchmaking/dating service”, 62 percent of the respondents said photographs, 24 percent of them said verified profiles, 10 percent of them said basic details (name, age, location) and four percent said hobbies.
Finding a life partner online is more widely accepted now than it was in the early 2000s. However, women continue to exercise more caution during the selection process as compared to men.
The survey highlighted that 91 percent of the women respondents give high importance to verified profiles while looking for a partner, whereas for men this stands at a mere 40 percent.
Verified profiles are not just an elimination factor but is becoming an important determinant to initiate conversations. When women were asked “What would increase their likelihood to reach out to profiles?”, 82 percent of them said verified profiles. Other factors such as multiple photographs and family information were only 13 percent and 5 percent respectively.
The online poll received over 7,400 responses (42 percent of them were men and the rest were women) from young Indian singles aged between 24 to 35.
Gourav Rakshit, CEO of, Shaadi.com said: “Member security is our primary focus, and our security systems constantly evolve with changing user behaviour and trends. To that end, we have added Aadhaar to our existing profile verification programme.”
Image Credit: Online For Love
