Indian consumers are emerging as some of the world’s most enthusiastic fries lovers, with a new global study by McCain Foods revealing strong late-night snacking habits, experimental food pairings, and growing social dining behaviour centred around fries.

Released ahead of International Potato Day on May 30, the inaugural “Spud Report” surveyed more than 12,000 respondents across 11 countries, including over 1,000 participants from India.

Indians love fries late at night

According to the findings, 74 per cent of Indian respondents said they eat fries after 10 pm, placing India among the top global markets for late-night fry cravings. French fries also emerged as the country’s favourite potato dish, preferred by 36 per cent of respondents.

The report highlighted how fries are increasingly being treated as comfort food and an anytime snack rather than only a fast-food side dish.

Unusual fry combinations gaining popularity

Indian consumers also stood out for experimenting with unconventional fry pairings. While 19 per cent of global respondents said they dip fries in chocolate, the number rose sharply to 38 per cent in India.

Additionally, 37 per cent of Indian participants said they pair fries with ice cream, while 36 per cent combine them with milkshakes, reflecting changing snacking habits and fusion food trends.

Fries becoming social food

The survey also showed fries playing an increasingly social role in India. Around 65 per cent of respondents said they would share fries on a first date, among the highest globally.

Meanwhile, 44 per cent viewed refusing to share fries as a relationship “red flag”, highlighting how food-sharing habits are becoming linked with social interactions and casual dining culture.

Fries now seen as an anytime snack

India was the only country surveyed where fries ranked ahead of hash browns as a preferred breakfast potato option. The report also found that 51 per cent of Indian consumers share fries with pets, although experts advised caution and recommended checking pet-safe foods before feeding animals human snacks.

The study reflects the growing popularity of fries beyond traditional fast-food culture, with potato-based snacks increasingly becoming part of lifestyle and social experiences.