Karaswadi, a small village off the Bengaluru-Mysuru highway, is leading a remarkable shift in agricultural production by promoting chemical-free jaggery. Amid concerns over the adulteration of this staple sweetener, over 1,000 sugarcane farmers from Karaswadi and nearby Mandya villages have united under the Mandya Jaggery Farmers Producer Company (FPO). Their mission is to restore traditional jaggery production and resist the rise of artificial sweeteners that threaten this time-honored practice.
Mandya, known for its traditional jaggery units or “aalemane,” has seen a decline in these units due to the increasing use of chemically adulterated jaggery. However, with support from the National Bank for Agriculture and Rural Development (Nabard), these farmers have revived the industry by setting new standards for purity. Under the brand name ‘Keeremadi,’ inspired by the local term for kitchen gardens, they are making a significant impact in the Bengaluru market.
Since its modest beginnings two years ago, the FPO now produces 15 tonnes of chemical-free jaggery each month, with a target of reaching 50 tonnes by December 2024. Their success has been bolstered by a modern packaging unit and a new online marketing strategy, which quickly attracted a substantial order.
Agriculture Minister N Cheluvarayaswamy praised the FPO’s efforts, highlighting their role in restoring trust in food safety and preserving traditional agricultural practices. The FPO’s journey, supported by initial funding and a government grant, continues to inspire as it aims to incorporate more traditional jaggery units and expand its impact.
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