Mumbai: Air India has joined forces with renowned fashion designer Manish Malhotra to create fresh uniforms for its workforce, encompassing cabin crew, cockpit personnel, ground staff, and security personnel. This collaboration forms a pivotal component of Air India’s continual modernization initiative and signifies a significant stride towards establishing a fresh global brand image. Air India intends to roll out these innovative uniforms for its employees by the conclusion of 2023.
Campbell Wilson, who serves as both CEO and Managing Director of Air India, has conveyed the airline’s enthusiasm for partnering with Manish Malhotra. Their goal is to present to the world an image of India that is vibrant, daring, and forward-looking. The objective is to meld aspects of Air India’s brand, legacy, and cultural essence with the unique requirements of the aviation sector, thereby fashioning a dynamic and captivating new aesthetic that encapsulates the rejuvenated Air India.
Manish Malhotra, renowned for his longstanding association and travels with Air India, views this collaboration with the national carrier as a prestigious privilege. He regards this partnership as a platform to revamp Air India’s uniforms while upholding tradition and embracing modernization. Both the designer and the airline share a common philosophy of progressing without forsaking their roots, modernizing while staying true to their heritage, and crafting uniforms that provide a blend of comfort and authenticity, all enveloped in enduring elegance.
In order to guarantee that the fresh uniforms align perfectly with the unique requirements of Air India’s frontline workforce, Manish Malhotra and his team have commenced dialogues and fitting sessions with the employees. This cooperative endeavor is geared towards fabricating uniforms that harmoniously fuse the essence of tradition with forward-thinking, encapsulating the ethos of India’s national airline.