With the Flipkart Big Billion Days Sale and the Amazon Great Indian Festival kicking off, India’s shoppers are bracing for one of the biggest retail events of the year. These mega sales, unlike routine offers, promise discounts across categories ranging from smartphones and electronics to fashion, home essentials, and personal care. However, amid flashy banners and slashed prices, the challenge remains the same—identifying real bargains from misleading discounts.
This is where tools like Buyhatke’s Deal Scanner step in, empowering customers to shop smartly by comparing historical prices and tracking true value.
Rise of smart shopping
Festive shopping has transformed dramatically in the last decade. Once driven by impulse purchases and brand advertising, Indian consumers are now more informed and analytical. Shoppers increasingly rely on online reviews, product comparisons, and price history trackers to ensure they are not falling prey to artificially inflated discounts.
According to retail analysts, festive sales contribute a massive share of annual revenues for e-commerce giants. This year’s sales are expected to witness record participation, but alongside, concerns about “fake discounts” remain at the forefront.
How Buyhatke protects shoppers
Buyhatke, a shopping assistant platform, has introduced its Deal Scanner, designed specifically to combat misleading offers. By analysing historical price data from Flipkart and Amazon, the tool highlights:
- All-time lowest price
- Average market price
- Recent price fluctuations
This enables customers to see whether the “70% off” tag is genuine or inflated. With its easy-to-install Chrome extension, Buyhatke provides real-time insights directly while browsing product pages.
Installation steps:
- Visit the Chrome Web Store and search for “Buyhatke Extension.”
- Click Add to Chrome to install.
- Once added, an icon appears near the browser’s address bar, ready to scan deals instantly.
Real-time product insights
During this year’s Big Billion Days Sale, several eye-catching deals have surfaced. But Buyhatke’s data reveals that not all are as lucrative as they seem.
- GOBOULT (Boult) Crown Pro 2.01 Smartwatch: Priced at ₹1,499 on Flipkart, down from ₹6,999 (78% off). Deal Scanner shows the all-time low as ₹799 and the average price as ₹1,460. Verdict: Discount looks steep but isn’t exceptional.
- Ambrane 20000 mAh 20W Power Bank: Listed at ₹1,499 against an MRP of ₹1,999. Despite the 25% discount, it is higher than both the previous Big Billion Days sale price and the product’s average price. Verdict: Not the most cost-effective deal.
- Whirlpool 20 L Microwave Oven (Feather Touch Panel): Offered at ₹6,290 against ₹8,775. While the sale banner highlights savings, Deal Scanner reports the price is above both previous sale lows and the average market rate. Verdict: Shoppers may want to wait for better pricing.
The bigger picture
Experts point out that while e-commerce platforms create urgency with “limited time” and “lightning deal” labels, the real value lies in transparency. Tools like Buyhatke reinforce consumer confidence by demystifying discounts.
“Shoppers no longer want just flashy banners—they want assurance that their money is being spent wisely. Price trackers have become essential for festive sales,” said a Bengaluru-based retail analyst.
Smart shopping for the festive season
As festive excitement builds, the key for consumers is balance—enjoying the thrill of shopping without being misled by inflated discounts. With Buyhatke as a shopping companion, buyers can:
- Track real-time prices
- Avoid overspending on inflated offers
- Make data-backed purchase decisions
Whether it’s gadgets, fashion, or kitchen appliances, festive shopping becomes smarter and stress-free when paired with the right tools.