In a significant shift for India’s media and entertainment industry, digital media has now overtaken traditional television, contributing the largest share of revenue in 2024. According to the latest report by the Federation of Indian Chambers of Commerce & Industry (FICCI) and Ernst & Young, digital media accounted for a robust 32% of the total revenue, surpassing television’s long-standing dominance in the sector.
This milestone highlights the rapid growth and increasing importance of digital platforms in India’s entertainment landscape. With the surge in internet penetration, mobile usage, and the popularity of streaming services, digital media is expected to continue its upward trajectory and eventually become the leading segment in the media and entertainment space in the years to come.
The shift also underscores how consumer preferences are evolving, with more audiences opting for online content over traditional TV broadcasts. As digital platforms continue to innovate and expand, it’s clear that the future of media in India is digital-first.
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